IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2023-02-4.html
   My bibliography  Save this article

Satisfaction and Loyalty of Korean Restaurant Consumers Based on Consumer Value and Knowledge

Author

Listed:
  • Caesarilla Maggie Zavira

    (Department of Agroindustrial Technology, Gadjah Mada University, Yogyakarta, Indonesia)

  • Dyah Ismoyowati

    (Department of Agroindustrial Technology, Gadjah Mada University, Yogyakarta, Indonesia)

  • Henry Yuliando

    (Department of Agroindustrial Technology, Gadjah Mada University, Yogyakarta, Indonesia)

Abstract

Korean food is increasingly popular worldwide, which has made many Korean restaurants pop up, including in Yogyakarta. However, with the various challenges, some restaurants are currently not operating. One of the factors that may be the cause is the need for more consumer satisfaction in the competitive Korean food market. This research examines the effect of consumer values (hedonic and utilitarian value) and consumer knowledge on consumer satisfaction and loyalty in Korean restaurants. Partial Least Square was used in this study by taking a sample of 331 respondents using purposive and snowball sampling techniques through online surveys. Validity and reliability tests were also carried out at the beginning of data processing. Descriptive analysis is used to find out socio-demographic information and consumer behaviour. The analysis results show that consumer value and knowledge positively and significantly affect customer satisfaction and loyalty. Utilitarian has a greater influence than hedonic values. Satisfaction can be explained by hedonic and utilitarian value and consumer knowledge by 60.2%, while consumer loyalty can be explained by 61.8%.

Suggested Citation

  • Caesarilla Maggie Zavira & Dyah Ismoyowati & Henry Yuliando, 2023. "Satisfaction and Loyalty of Korean Restaurant Consumers Based on Consumer Value and Knowledge," International Review of Management and Marketing, Econjournals, vol. 13(2), pages 28-35, March.
    • Handle: RePEc:eco:journ3:2023-02-4
    as

    Download full text from publisher

    File URL: https://www.econjournals.com/index.php/irmm/article/download/14207/7170
    Download Restriction: no
    File URL: https://www.econjournals.com/index.php/irmm/article/view/14207
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Donoghue, Suné & Wilken-Jonker, Ina & Steffens, Francois E. & Kirsten, Johann F., 2021. "South African consumers' willingness to pay a premium for Karoo Lamb: The influence of subjective and objective knowledge, label information and demographics," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    2. Dirsehan, Taşkın & Cankat, Ece, 2021. "Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    3. Jalal Rajeh Hanaysha, 2017. "Impact of Social Media Marketing, Price Promotion, and Corporate Social Responsibility on Customer Satisfaction," Jindal Journal of Business Research, , vol. 6(2), pages 132-145, December.
    4. Lovemore Chikazhe & Charles Makanyeza & Blessing Chigunhah, 2021. "Understanding mediators and moderators of the effect of customer satisfaction on loyalty," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1922127-192, January.
    5. Ahrholdt, Dennis C. & Gudergan, Siegfried P. & Ringle, Christian M., 2019. "Enhancing loyalty: When improving consumer satisfaction and delight matters," Journal of Business Research, Elsevier, vol. 94(C), pages 18-27.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dafna Kariv & Carlo Giglio & Vincenzo Corvello, 2025. "Fostering Entrepreneurial intentions: exploring the interplay of education and endogenous factors," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-27, December.
    2. Goh Mei Ling, 2021. "Customer Satisfaction towards Mobile Food Delivery Apps during Covid-19 Pandemic," GATR Journals jmmr281, Global Academy of Training and Research (GATR) Enterprise.
    3. Liu, Chih-Hsing & Gan, Bernard & Ko, Wen-Hwa & Teng, Chih-Ching, 2022. "Comparison of localized and foreign restaurant brands for consumer behavior prediction," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    4. Dybro Liengaard, Benjamin, 2024. "Measurement invariance testing in partial least squares structural equation modeling," Journal of Business Research, Elsevier, vol. 177(C).
    5. Obuobi, Bright & Zhang, Yifeng & Adu-Gyamfi, Gibbson & Nketiah, Emmanuel & Grant, Martin Kobby & Adjei, Mavis & Cudjoe, Dan, 2022. "Fruits and vegetable waste management behavior among retailers in Kumasi, Ghana," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    6. Wasim ul Rehman & Faryal Jalil & Omur Saltik & Suleyman Degirmen & Mustafa Bekmezci, 2024. "Leveraging Strategic Innovation and Process Capabilities for Intellectual Capital Initiative Performance of Higher Education Institutes (HEIs): A Knowledge-Based Perspective," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 4161-4202, March.
    7. Krallman, Alexandra & Barnes, Donald C. & Lastner, Matthew M. & Collier, Joel E., 2023. "You can’t touch this: Driving purchase justification for hedonic online purchases," Journal of Business Research, Elsevier, vol. 155(PB).
    8. Marko Sarstedt & Christian M Ringle & Jun-Hwa Cheah & Hiram Ting & Ovidiu I Moisescu & Lacramioara Radomir, 2020. "Structural model robustness checks in PLS-SEM," Tourism Economics, , vol. 26(4), pages 531-554, June.
    9. Aracil-Jordá, Jorge & Clemente-Almendros, Jose-Antonio & Jiménez-Zarco, Ana-Isabel & González-González, Inés, 2023. "Improving the social performance of women-led microenterprises: The role of social media marketing actions," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    10. Jiang, Yi & Wang, Xueqin & Yuen, Kum Fai, 2021. "Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    11. Das, Manoj & Ramalingam, Mahesh, 2022. "What drives product involvement and satisfaction with OFDs amid COVID-19?," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    12. Mukesh Kumar & Rakesh D. Raut & Mahak Sharma & Vikas Kumar Choubey & Sanjoy Kumar Paul, 2022. "Enablers for resilience and pandemic preparedness in food supply chain," Operations Management Research, Springer, vol. 15(3), pages 1198-1223, December.
    13. Ji, Chunli & Prentice, Catherine, 2021. "Linking transaction-specific satisfaction and customer loyalty – The case of casino resorts," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    14. Daria Plotkina & Landisoa Rabeson, 2022. "The role of transactionality of mobile branded apps in brand experience and its impact on loyalty," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 470-483, September.
    15. Jalal Rajeh Hanaysha, 2021. "Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth," Business Perspectives and Research, , vol. 9(3), pages 446-461, September.
    16. Zhang, Yiyue & Ha, Hong-Youl, 2024. "The evolution of consumer restaurant selection: Changes in restaurant and food delivery application attributes over time," Journal of Business Research, Elsevier, vol. 170(C).
    17. Li, Mingfei & Huang, Shanshan, 2022. "Contactless but loyal customers: The roles of anxiety and sociability in the hotel service context," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    18. Yao, Pinyi & Li, Yezheng, 2024. "Why employees continue to use O2O food delivery services? Moderating role of sedentary behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    19. Meiwen Guo & Liang Wu & Cheng Ling Tan & Jun-Hwa Cheah & Yuhanis Abdul Aziz & Jianping Peng & Chun-Hung Chiu & Rongwei Ren, 2023. "The impact of perceived risk of online takeout packaging and the moderating role of educational level," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-18, December.
    20. Anderson Ngelambong & Siti Norsyafiqah Salim & Saiful Bahri Mohd Kamal & Mauren Gita Miranti, 2024. "When Tech Goes Sour: A Directed Qualitative Content Analysis of Negative User Experiences in Food and Beverage Mobile Apps," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(6), pages 1620-1635, June.

    More about this item

    Keywords

    Korean Food; Satisfaction; Loyalty; Knowledge; Consumer Value;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2023-02-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.