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Good Service Strategies Affect Competitive Advantage

Author

Listed:
  • Desfitrina Desfitrina

    (Sriwijaya University, Palembang, Street Srijaya Negara, Old Hill, Ilir Barat I, Bukit Palembang City, South Sumatra, Indonesia,)

  • Zulfadhli Zulfadhli

    (Universitas Tamansiswa Palembang, Jl. Tamansiswa No. 261, 20 Ilir D. I, Ilir Timur, I Palembang City, South Sumatra, Indonesia.)

  • Widarti Widarti

    (Universitas Tamansiswa Palembang, Jl. Tamansiswa No. 261, 20 Ilir D. I, Ilir Timur, I Palembang City, South Sumatra, Indonesia.)

Abstract

The purpose of this study is to determine the effect of service on competitive advantage. The unit of analysis in this study is the manager of a manufacturing industry company in South Sumatra. The results showed that a good level of service would create a competitive advantage that had the characteristics possessed by managers to produce a production advantage over similar companies. Furthermore it was found that the effect of service on competitive advantage companies must understand how to manage the various resources they have. An important key to winning competition lies in the company's ability to create competitive advantage. Competitive advantage can come from various company activities such as in designing, producing, marketing, delivering, and supporting its products. Each of these activities must be directed to support a relatively low cost position with good quality on the basis of creating differentiation.

Suggested Citation

  • Desfitrina Desfitrina & Zulfadhli Zulfadhli & Widarti Widarti, 2019. "Good Service Strategies Affect Competitive Advantage," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 135-144.
    • Handle: RePEc:eco:journ3:2019-06-19
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    References listed on IDEAS

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    Cited by:

    1. Patrick Kunle Adeosun LADIPO & Ismail Tubosun AREBI & Olushola Solomon AKEKE & Babatunde BISIRIYU, 2021. "Effect Of Customer Service On Corporate Competitive Advantage In The Nigerian Telecoms Service Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 212-229, November.

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    More about this item

    Keywords

    Service Strategy; manufacturing; Competitive Advantage;
    All these keywords.

    JEL classification:

    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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