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A Method Proposal To Determine Cruise Port Identity

Author

Listed:
  • Seyma Bayazit

    (Faculty of Maritime, Bandirma Onyedi Eylul University, 10200, Bandirma, Balikesir, Turkey)

  • Levent Kirval

    (Faculty of Maritime, Istanbul Technical University, Sahil Cad. Tuzla, Istanbul, Turkey)

Abstract

The purpose of this study is to propose a new method toward determining port identity for a cruise port. In this paper, the port identity concept is examined for the first-time under multi-criteria evaluation (MCE) approach as the port identity is composed with several criterions. Therefore, the proposed method includes two main steps. First is defining port identity and, is determining criteria which compose the port identity. Second is evaluating the criteria to determine port identity of a specific cruise port. To apply the proposed method, Bodrum which is a cruise destination, is selected as case study. Results are obtained by using Analytical Hierarchy Method (AHP). A survey study is conducted for pair-wise comparison of criteria. Participants are selected based on stakeholder analysis. The result determines the port identity for Bodrum by an 82.9 percentage stakeholder consensus. Local stakeholders prioritize port identity criteria historical-cultural (25.15%), natural (20.48%) and endemic (18.62%) places as the first three important criteria. Consequently, for destination managers and city planners, this paper reveals a common port identity concept as a decision making tool that can be used for future waterfront development strategies. Future studyies are expected to apply this new method for other cruise ports.

Suggested Citation

  • Seyma Bayazit & Levent Kirval, 2018. "A Method Proposal To Determine Cruise Port Identity," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 70-78.
    • Handle: RePEc:eco:journ3:2018-05-9
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    References listed on IDEAS

    as
    1. Lorenzo Gui & Antonio Paolo Russo, 2011. "Cruise ports: a strategic nexus between regions and global lines—evidence from the Mediterranean," Maritime Policy & Management, Taylor & Francis Journals, vol. 38(2), pages 129-150, January.
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    More about this item

    Keywords

    Port Identity; Cruise; Decision Making;
    All these keywords.

    JEL classification:

    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies

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