IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2018-01-18.html
   My bibliography  Save this article

The Research of Customer Switching Behavior at Some Leasing Companies

Author

Listed:
  • Willy Arafah

    (Master of Management, Trisakti University, Jl. Kiai Tapa No. 1, Grogol, 11440, Jakarta, Indonesia,)

  • Thoby Mutis

    (Master of Management, Trisakti University, Jl. Kiai Tapa No. 1, Grogol, 11440, Jakarta, Indonesia.)

Abstract

The goals of this research was to examine and analyze the impact of price, service quality, effective advertising competition, involuntary factors, distance to customer switching behavior. This research was expected to benefit the some leasing companies in Indonesia (PT. FIF, PT. ADMF, Tbk, PT. SOF, PT. WOM, PT. BAF). The design of this research apply hypothesis testing using a quantitative methods, hypothesis testing, which generally describes the characteristics of certain relationships or differences between groups or interdependence of the two factors or more data analysis applied measuring method structural equation modeling (SEM). The questionnaire given to the sample directly as much as 300 customers of leasing companies will be used in this research. Survey method by intercepting customers who leave the leasing company because it provides the advantage of taking data directly. The results of research indicate that the factors influence price, service quality, effective advertising competition, Involuntary factors, distance is very influential on the displacement behavior some leasing companies in Indonesia.

Suggested Citation

  • Willy Arafah & Thoby Mutis, 2018. "The Research of Customer Switching Behavior at Some Leasing Companies," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 115-118.
    • Handle: RePEc:eco:journ3:2018-01-18
    as

    Download full text from publisher

    File URL: https://www.econjournals.com/index.php/irmm/article/download/6165/pdf
    Download Restriction: no
    File URL: https://www.econjournals.com/index.php/irmm/article/view/6165/pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fatai Abiola Sowunmi & Abeeb Adetunji Bello & Adebayo Isaiah Ogunniyi & Abiodun Olusola Omotayo, 2022. "Delving Deeper into Market Concentration of Poultry Feed and the Driving Factors for Brand Switching: Evidence from Commercial Egg Producers in Nigeria," Sustainability, MDPI, vol. 14(13), pages 1-18, June.

    More about this item

    Keywords

    Effective advertising competition; switching involuntary; distance; service quality; price.;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2018-01-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.