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Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University

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  • Oya Tamtekin Aydýn

    (Business Department, Okan University, Istanbul, Turkey)

Abstract

The purpose of this study is to reveal whether the location is a sustainable competitive advantage to attract the students or not. This study consists of a literature review about location in higher education area, research about a sample Turkish foundation university enrollment records and a survey on students attending a sample foundation university in Istanbul. The questionnaire method has been chosen in order to show the importance of location for a university. The students had been admitted to a foundation university in the 2013-2014 period when within the same universities various departments almost the same score in exam were included in the study. The results of study indicate the location affects the students’ university choice decision and so it is a kind of sustainable competitive advantage for this sample university. This paper proposes the location has an important effect to attract the students to universities. This will help the university manager’s decision-making on the strategic planning. This study has revealed one important competitive advantage criteria for foundation universities.

Suggested Citation

  • Oya Tamtekin Aydýn, 2013. "Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University," International Review of Management and Marketing, Econjournals, vol. 3(4), pages 204-211.
    • Handle: RePEc:eco:journ3:2013-04-7
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    References listed on IDEAS

    as
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    2. C. K. Prahalad & Richard A. Bettis, 1986. "The dominant logic: A new linkage between diversity and performance," Strategic Management Journal, Wiley Blackwell, vol. 7(6), pages 485-501, November.
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    More about this item

    Keywords

    Sustainable competitive advantage; location; universities; Turkey;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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