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Determinants of Intention to Purchase Energy-Efficient Appliances: Extended Technology Acceptance Model

Author

Listed:
  • Anandhi Elangovan

    (Bharathidasan School of Management, Bharathidasan University, Tamilnadu, India)

  • Manivannan Babu

    (Bharathidasan School of Management, Bharathidasan University, Tamilnadu, India)

  • J. Gayathri

    (Department of Commerce and Financial Studies, Bharathidasan University, Tamilnadu, India)

  • J. Sathya

    (Sri Sarada College for Women, Tamilnadu, India)

  • G. Indhumathi

    (Department of Commerce, Mother Teresa Women’s University, Tamilnadu, India)

Abstract

Energy is the most important factor for our daily lives, but traditional energy sources like coal, petroleum and gas were polluting the environment. To address this issue, people are considering energy-efficient technologies, which consume less energy and eco-friendly in nature. This paper investigates the factors influencing the intention to purchase of energy-efficient appliances in India. Utilizing the Technology Acceptance Model (TAM), the study examines how perceived ease of use, perceived usefulness, functional value, perceived cost, environmental concern affects their intention to purchase. Non-probability convenience sampling technique was applied. Based on the results, perceived ease of use, perceived usefulness, functional value, perceived cost, environmental concern positively influences the intention to purchase energy-efficient appliances. The eco-friendly purchasing behaviour has significant societal implications, including reduced carbon emissions, conservation of natural resources and environmental sustainability.

Suggested Citation

  • Anandhi Elangovan & Manivannan Babu & J. Gayathri & J. Sathya & G. Indhumathi, 2024. "Determinants of Intention to Purchase Energy-Efficient Appliances: Extended Technology Acceptance Model," International Journal of Energy Economics and Policy, Econjournals, vol. 14(3), pages 518-523, May.
    • Handle: RePEc:eco:journ2:2024-03-53
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    References listed on IDEAS

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    More about this item

    Keywords

    Energy-Efficient Appliances; Technology Acceptance Model; Intention to Purchase; Functional Value; Perceived Cost; Environmental Concern;
    All these keywords.

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • F64 - International Economics - - Economic Impacts of Globalization - - - Environment
    • P18 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Energy; Environment
    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources

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