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Value-Based Pricing Strategies in Retail: Effective or Not?

Author

Listed:
  • Ilijana Petrovska
  • Gjorgjina Serovska
  • Dimitar Kovacevski

Abstract

Customers are the key stakeholders for developing and running a successful business. From this perspective businesses must create positive perception in the eyes of their target customers. It is of key importance to create value proposition and the path for value creation can be very difficult. At the extreme, customers want great products with great quality for the lowest possible price. On a competitive market, it is the customer’s value perception that will determine the sales volumes of the products and services and the ultimate success of businesses.

Suggested Citation

  • Ilijana Petrovska & Gjorgjina Serovska & Dimitar Kovacevski, 2017. "Value-Based Pricing Strategies in Retail: Effective or Not?," Journal of Innovative Business and Management, DOBA Faculty, vol. 9(2).
    • Handle: RePEc:dob:journl:v:9:y:2017:i:2:a:1
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    More about this item

    Keywords

    pricing; value-based pricing; customer; efficiency; retail industry;
    All these keywords.

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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