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Les technologies de la responsabilité sociétale ou l’invention du manager responsable:le cas Lafarge

Author

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  • Anne-Catherine Moquet

    (Université de Paris 9 Dauphine)

  • Anne Pezet

    (Université de Paris 9 Dauphine)

Abstract

(VF)Les exigences de la société en matière de responsabilité sociétale portent sur la transparence et l’innocuité des activités de l’entreprise : l’usine que l’on construit ou la carrière que l’on exploite se doivent d’être invisibles, inodores, insonores. L’entreprise se doit de montrer qu’elle respecte ces exigences car c’est ainsi qu’elle gagne en légitimité. Il lui faut donc rendre visible l’invisible, tracer et matérialiser les « flux » de légitimité entre elle et ses parties prenantes. Les technologies de gestion qu’elle mobilise à cette occasion façonnent un manager potentiellement responsable.(VA)Social requirements concerning corporate social responsibility focus on transparency and harmlessness of firm activities : a factory or a quarry must be invisible, odorless, and silent. Firms must show that they respect those requirements in order to gain legitimacy. They must change invisibility into visibility, trace legitimacy flows between them and the society. Thus, firms use managerial technologies potentially able to create the accountable manager.

Suggested Citation

  • Anne-Catherine Moquet & Anne Pezet, 2006. "Les technologies de la responsabilité sociétale ou l’invention du manager responsable:le cas Lafarge," Revue Finance Contrôle Stratégie, revues.org, vol. 9(4), pages 113-142, December.
  • Handle: RePEc:dij:revfcs:v:9:y:2006:i:q4:p:113-142
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    References listed on IDEAS

    as
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    8. Anne Pezet & Anne-Catherine Moquet, 2005. "The Technologies of Corporate Social Responsibility. When the Myth becomes Reality," Post-Print halshs-00151371, HAL.
    9. Anne-Catherine Moquet & Anne Pezet, 2005. "The Technologies of Corporate Social Responsibility. When the Myth becomes Reality," Post-Print halshs-00154514, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Nicolas Antheaume, 2012. "Essai Sur La Specificite Du Controle De Gestion Environnemental," Post-Print hal-00691066, HAL.
    2. Christophe Germain & Stephen Gates, 2010. "L'engagement des parties prenantes internes dans les démarches de Responsabilité Globale (RG) : l'intégration des indicateurs de RG dans les outils de pilotage du contrôle de gestion," Post-Print hal-00771145, HAL.
    3. Amina Béji-Bécheur & Nil Ozcaglar-Toulouse, 2014. "Editorial : Institutionnalisation du développement durable et émergence d'un marketing durable," Post-Print hal-01132492, HAL.
    4. repec:dau:papers:123456789/8612 is not listed on IDEAS

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    More about this item

    Keywords

    responsabilité sociétale; développement durable; néo-institutionnalisme; corporate social responsibility; sustainable development; institutional theory.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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