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La perception de l’environnement:quels effets sur la performance de l’entreprise?

Author

Listed:
  • David Gotteland

    (Grenoble École de Management)

  • Christophe Haon

    (Grenoble École de Management)

  • Daniel Ray

    (Grenoble École de Management)

  • Jean-Marie Boulé

    (Grenoble École de Management)

Abstract

(VF)Cet article aborde la question de l’écart entre état perçu et état objectif de l’environnement, et de ses effets sur la performance. À partir d’une enquête auprès de 157 managers couvrant les 58 branches industrielles françaises, les résultats mettent en évidence, en premier lieu, que l’état objectif de l’environnement a un effet sur la performance d’un processus décisionnel complexe (le développement d’un nouveau produit). En deuxième lieu, ils indiquent l’existence globale d’un écart entre état objectif et état perçu de l’environnement. En troisième lieu, cet article estime l’effet de cet écart sur la performance. Celui-ci s’avère moins simple que supposé, les effets étant relatifs à la dimension étudiée (capacité, complexité ou dynamisme).(VA)This article addresses the issue of the difference between perceived and objective environmental conditions, and its effects on performance. Based on a survey of 157 managers covering 58 French industries, the results highlight that the objective state of environmental conditions has an impact on the perform-ance of a complex decision (new product development). Second, they indicate the existence of a gap between perceived and objective environmental conditions. Third, the article considers the effect of this difference on performance. It is more complex than initially assumed:the effects depend on the dimension studied (capacity, complexity and dynamism).

Suggested Citation

  • David Gotteland & Christophe Haon & Daniel Ray & Jean-Marie Boulé, 2008. "La perception de l’environnement:quels effets sur la performance de l’entreprise?," Revue Finance Contrôle Stratégie, revues.org, vol. 11(1), pages 155-183, March.
    • Handle: RePEc:dij:revfcs:v:11:y:2008:i:q1:p:155-183
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    References listed on IDEAS

    as
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    3. L. J. Bourgeois, III & Kathleen M. Eisenhardt, 1988. "Strategic Decision Processes in High Velocity Environments: Four Cases in the Microcomputer Industry," Management Science, INFORMS, vol. 34(7), pages 816-835, July.
    4. McArthur, Angeline W. & Nystrom, Paul C., 1991. "Environmental dynamism, complexity, and munificence as moderators of strategy-performance relationships," Journal of Business Research, Elsevier, vol. 23(4), pages 349-361, December.
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    More about this item

    Keywords

    état objectif de l’environnement; état perçu de l’environnement; performance d’un nouveau produit; objective environmental conditions; perceived environmental conditions; new product performance.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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