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How To Mitigate The Risks Of Managing Online Advertising Campaigns By Training With Simbound Simulation Game

Author

Listed:
  • Louis Doru Havriliuc

    (Founder at Simbound.com)

  • Alexandru Capatina

    (Dunarea de Jos University of Galati, Romania)

  • Marius Geru

    (Dunarea de Jos University of Galati, Romania)

Abstract

This paper aims to describe how a digital marketing simulation system improve the knowledge and skills of students, as well as their status as members of a virtual community, which gradually evolve from novice to expert in managing online advertising campaigns. The body of the article encompasses three contributions: the know-how of the Simbound Game author, the practical experiences of an instructor, who coordinated students’ activities during three courses and of a Master student – the leader of a team which got the first position after the completion of a game. The advantages of managing no-risk online advertising campaigns are revealed and the students are able to understand how various online marketing tools become useful while a firm expands its operations in e-commerce and must fulfill new tasks and responsibilities. The paper concludes with the practical implications of the Simbound simulation-based learning and the ideas included in the future research agenda.

Suggested Citation

  • Louis Doru Havriliuc & Alexandru Capatina & Marius Geru, 2013. "How To Mitigate The Risks Of Managing Online Advertising Campaigns By Training With Simbound Simulation Game," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 280-285.
    • Handle: RePEc:ddj:fserec:y:2013:p:280-285
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    References listed on IDEAS

    as
    1. Margherita Pagani & Peter Otto, 2013. "Integrating strategic thinking and simulation in marketing strategy : Seeing the whole system," Post-Print hal-02313088, HAL.
    2. Pagani, Margherita & Otto, Peter, 2013. "Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system," Journal of Business Research, Elsevier, vol. 66(9), pages 1568-1575.
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