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Designing Growth Strategies for Romanian Offshore Outsourcing Vendors: Deploying Competitive Intelligence from Indian Software Industry

Author

Listed:
  • Mukta SAMTANI

    (University of Pune, India)

  • Alexandru CAPATINA

    (Dunarea de Jos University of Galati, Romania)

Abstract

The paper aims to derive growth strategies for three Romanian software developers involved in offshore outsourcing, by deploying competitive intelligence on the top offshore players from India. The paper revolves around two key assumptions. One is that Romanian companies are growing the way Indian companies did few years ago and so it would be important to analyse the strategies that they had adopted to reach their present potential. Second, there is a set of factors common to all industry players whether in India or Romania as the industry is global in nature, so it would really be important to collect information about how are these global competitors planning to mitigate the environmental threats and to take advantage of the opportunities being presented by the changes in the external environment. For the three Romanian companies whose managers accepted to be included in our study, the main strategic option they want to pursue is market penetration. Taking cue from the strategies adopted by their Indian counterparts, the study recommends growth strategies for these Romanian players.

Suggested Citation

  • Mukta SAMTANI & Alexandru CAPATINA, 2012. "Designing Growth Strategies for Romanian Offshore Outsourcing Vendors: Deploying Competitive Intelligence from Indian Software Industry," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 201-206.
    • Handle: RePEc:ddj:fserec:y:2012:p:201-206
    as

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    References listed on IDEAS

    as
    1. Suma S. Athreye, 2005. "The Indian software industry and its evolving service capability," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 14(3), pages 393-418, June.
    2. Mary C. Lacity & Leslie P. Willcocks, 2009. "Information Systems and Outsourcing," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-59483-8, December.
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