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The Impact of Communication Campaigns in Increasing Organizational Performance

Author

Listed:
  • Andrei Vizitiu

    (Dunarea de Jos University of Galati, Romania)

  • Alexandru Sebastian Chihaia

    (Dunarea de Jos University of Galati, Romania)

  • Cosmin Matis

    (Dunarea de Jos University of Galati, Romania)

Abstract

Communication plays an essential role in organizational success, being a key element that influences internal and external relationships, decision-making and adaptation to change. Organizational performance largely depends on how information is transmitted, understood and applied within the organization. Modern technologies have transformed the way organizations communicate and their appropriate implementation increases efficiency and allows for quick and informed decision-making. Communication is an essential pillar of organizational performance, having a significant impact on employee engagement, productivity, internal relations, innovation and customer satisfaction. This quantitative study captures multiple facets through which communication can improve the competitiveness of organizations. In the digital age, the use of modern technologies amplifies the positive effects of communication, contributing to the long-term success of organizations. A well-defined and implemented communication strategy can transform communication from a support activity into a strategic competitive advantage.

Suggested Citation

  • Andrei Vizitiu & Alexandru Sebastian Chihaia & Cosmin Matis, 2024. "The Impact of Communication Campaigns in Increasing Organizational Performance," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 233-242.
    • Handle: RePEc:ddj:fseeai:y:2024:i:3:p:233-242
    DOI: https://doi.org/10.35219/eai15840409449
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