IDEAS home Printed from https://ideas.repec.org/a/ddj/fseeai/y2024i2p71-76.html
   My bibliography  Save this article

Behavioral Models that Influence Consumers Purchase Decisions

Author

Listed:
  • Dimitrie Stoica

    (Dunarea de Jos University of Galati, Romania)

  • Cezar Ionut Bichescu

    (Dunarea de Jos University of Galati, Romania)

  • Maricica Stoica

    (Dunarea de Jos University of Galati, Romania)

Abstract

This article delves into the complexities of consumer behavior, offering an analysis of traditional and modern behavioral models to understand purchasing decisions. It begins with presentation of the Marshallian, Pavlovian, Freudian, and Veblenian models, which focus on economic, psychological, and social influences. Subsequently, the study explores contemporary frameworks like the Nicosia, Engel-Kollat-Blackwell, and Bettman models, highlighting their contributions to comprehending the consumer decision-making process in a dynamic market environment. By integrating insights from various models, the article underscores the significance of understanding consumer psychology, external stimuli, and individual roles in purchase activities. This review aims to equip marketers with the knowledge to devise effective strategies that address current market challenges and enhance consumer satisfaction and organizational profitability.

Suggested Citation

  • Dimitrie Stoica & Cezar Ionut Bichescu & Maricica Stoica, 2024. "Behavioral Models that Influence Consumers Purchase Decisions," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 71-76.
    • Handle: RePEc:ddj:fseeai:y:2024:i:2:p:71-76
    DOI: https://doi.org/10.35219/eai15840409412
    as

    Download full text from publisher

    File URL: http://eia.feaa.ugal.ro/images/eia/2024_2/Stoica_et_al.pdf
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.35219/eai15840409412?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Pornpitakpan, Chanthika, 2012. "A critical review of classical conditioning effects on consumer behavior," Australasian marketing journal, Elsevier, vol. 20(4), pages 282-296.
    2. Moraru Andreea Daniela, 2011. "Fundamental Theories on Consumer Behaviour: An Overview of the Influences Impacting Consumer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 837-841, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Никола Гущеров, 2018. "Моделиране На Потребителското Поведение На Пазара На Електроенергия," Economics 21, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 25-43.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ddj:fseeai:y:2024:i:2:p:71-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gianina Mihai (email available below). General contact details of provider: https://edirc.repec.org/data/fegalro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.