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Evaluating The Strategic Position Of An Organisation Through Space Analysis

Author

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  • Teofana Dimitrova

    (Plovdiv University Paisii Hilendarski)

Abstract

The ability to adequately determine the position of an organisation in its external environment, i.e. in terms of other entities in the sector, is essential for strategic decision making. It helps entities integrate their resources and activities and determines the success and sustainability of the business. This paper deals with SPACE analysis, a tool for analysing the strategic position of companies and evaluating their activity, which is less familiar in marketing management theory and practice. The paper focuses on some of the advantages of the method and systematizes some of the SPACE factors which are most frequently employed to evaluate the strategic position of entities by reviewing Russian and English sources. The method is applied to evaluate the strategic position of an industrial enterprise in the sector of ‘Wine production from fresh grapes’.

Suggested Citation

  • Teofana Dimitrova, 2017. "Evaluating The Strategic Position Of An Organisation Through Space Analysis," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 19-32.
    • Handle: RePEc:dat:earchi:y:2017:i:3:p:19-32
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    File URL: http://hdl.handle.net/10610/3370
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    Cited by:

    1. Grishnova Olena & Bereziuk Kateryna & Bilan Yuriy, 2021. "Evaluation of the level of corporate social responsibility of Ukrainian nuclear energy producers," Management & Marketing, Sciendo, vol. 16(2), pages 152-166, June.

    More about this item

    Keywords

    мarketing management; SPACE analysis; wine industry;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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