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Subject Acquisition for Web-Based Surveys

Author

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  • Alvarez, R. Michael
  • Sherman, Robert P.
  • VanBeselaere, Carla

Abstract

This article provides a basic report about subject recruitment processes for Web-based surveys. Using data from our ongoing Internet Survey of American Opinion project, two different recruitment techniques (banner advertisement and subscription campaigns) are compared. This comparison, together with a typology of Web-based surveys, provides insight into the validity and generalizability of Internet survey data. The results from this analysis show that, although Internet survey respondents differ demographically from the American population, the relationships among variables are similar across recruitment methods and match those implied by substantive theory. Thus, our research documents the basic methodology of subject acquisition for Web-based surveys, which, as we argue in our conclusion, may soon become the survey interview mode of choice for social scientists.

Suggested Citation

  • Alvarez, R. Michael & Sherman, Robert P. & VanBeselaere, Carla, 2003. "Subject Acquisition for Web-Based Surveys," Political Analysis, Cambridge University Press, vol. 11(1), pages 23-43, January.
  • Handle: RePEc:cup:polals:v:11:y:2003:i:01:p:23-43_01
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    Cited by:

    1. Michael Bowling, J. & Rimer, Barbara K. & Lyons, Elizabeth J. & Golin, Carol E. & Frydman, Gilles & Ribisl, Kurt M., 2006. "Methodologic challenges of e-health research," Evaluation and Program Planning, Elsevier, vol. 29(4), pages 390-396, November.
    2. Antonia Moreno & Guillermo Sanz & Begonya Garcia-Zapirain, 2021. "hGLUTEN Tool: Measuring Its Social Impact Indicators," IJERPH, MDPI, vol. 18(23), pages 1-18, December.
    3. Lindhjem, Henrik & Navrud, Ståle, 2008. "Internet CV surveys – a cheap, fast way to get large samples of biased values?," MPRA Paper 11471, University Library of Munich, Germany.
    4. Carsten Jensen & Jens Thomsen, 2014. "Self-reported cheating in web surveys on political knowledge," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(6), pages 3343-3354, November.
    5. Lindhjem, Henrik & Navrud, Ståle, 2010. "Can cheap panel-based internet surveys substitute costly in-person interviews in CV surveys?," MPRA Paper 24069, University Library of Munich, Germany.

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