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Typology and Effects of Co-opetition in Buyer–Supplier Relationships: Evidence from the Chinese Home Appliance Industry

Author

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  • Liu, Yi
  • Luo, Yadong
  • Yang, Pianpian
  • Maksimov, Vladislav

Abstract

Building on the co-opetition perspective, this study takes a unified approach to examine relationship benefits and transaction costs in buyer–supplier relationships. We argue that buyer–supplier vertical dyads fall into one of four distinct co-opetition types based on their respective degrees of cooperation and competition. Each co-opetition situation then corresponds to unique levels of relationship benefits and transaction costs. A sample of 225 supplier–buyer dyads from the Chinese home appliance industry confirms that competition has a positive effect on transaction costs and a negative effect on relationship benefits, while cooperation stimulates greater relationship benefits but affects transaction costs mainly at low competition levels. The results advance prior research on buyer–supplier relationships and co-opetition and offer valuable avenues for future research.

Suggested Citation

  • Liu, Yi & Luo, Yadong & Yang, Pianpian & Maksimov, Vladislav, 2014. "Typology and Effects of Co-opetition in Buyer–Supplier Relationships: Evidence from the Chinese Home Appliance Industry," Management and Organization Review, Cambridge University Press, vol. 10(3), pages 439-465, November.
    • Handle: RePEc:cup:maorev:v:10:y:2014:i:03:p:439-465_00
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    Citations

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    Cited by:

    1. Cannavale, Chiara & Esempio, Anna & Ferretti, Marco, 2021. "Up- and down- alliances: A systematic literature review," International Business Review, Elsevier, vol. 30(5).
    2. Luo, Yadong & Liu, Yi & Yang, Qian & Maksimov, Vladislav & Hou, Jigang, 2015. "Improving performance and reducing cost in buyer–supplier relationships: The role of justice in curtailing opportunism," Journal of Business Research, Elsevier, vol. 68(3), pages 607-615.
    3. Zahoor, Nadia & Khan, Zaheer & Shenkar, Oded, 2023. "International vertical alliances within the international business field: A systematic literature review and future research agenda," Journal of World Business, Elsevier, vol. 58(1).
    4. Mierzejewska Wioletta, 2023. "Does coopetition pay off? Benefits of intra-organizational coopetition within business groups," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 59(2), pages 150-167, June.
    5. Foerster-Pastor Foerster-Metz Ulrike Stefanie & Golowko Nina & Hell Christian Richard & Marquardt Katrin, 2019. "Creating talent pools through coopetition: a case study on vocational training programs in Romania," Management & Marketing, Sciendo, vol. 14(2), pages 203-219, June.
    6. Dorn, Stefanie & Schweiger, Bastian & Albers, Sascha, 2016. "Levels, phases and themes of coopetition: A systematic literature review and research agenda," European Management Journal, Elsevier, vol. 34(5), pages 484-500.
    7. Xie, Qiuhao & Gao, Ying & Xia, Nini & Zhang, Shuibo & Tao, Guowu, 2023. "Coopetition and organizational performance outcomes: A meta-analysis of the main and moderator effects," Journal of Business Research, Elsevier, vol. 154(C).
    8. Eduard Gabriel Ceptureanu & Sebastian Ion Ceptureanu & Violeta Radulescu & Stefan Alexandru Ionescu, 2018. "What Makes Coopetition Successful? An Inter-Organizational Side Analysis on Coopetition Critical Success Factors in Oil and Gas Distribution Networks," Energies, MDPI, vol. 11(12), pages 1-20, December.
    9. Carlos Devece & D. Enrique Ribeiro-Soriano & Daniel Palacios-Marqués, 2019. "Coopetition as the new trend in inter-firm alliances: literature review and research patterns," Review of Managerial Science, Springer, vol. 13(2), pages 207-226, April.

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