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Leader Effects and Gender Differences in Sequential Restaurant Ordering Environments

Author

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  • Schamel, Guenter
  • Santos-Arteaga, Francisco Javier

Abstract

We empirically examine the strategic importance of the choices of the first person ordering, that is, the leader, for the decisions made and money spent by other commensals at a restaurant table. Our aim is to study the similarity of orders—in terms of dishes, drinks, and prices—among the table leader and the other commensals. The empirical results reveal that table leaders, both male and female, exert a considerable influence on the choices made by other diners. We analyze the differences arising when males and females act as table leaders. (JEL Classifications: D12, D91)

Suggested Citation

  • Schamel, Guenter & Santos-Arteaga, Francisco Javier, 2018. "Leader Effects and Gender Differences in Sequential Restaurant Ordering Environments," Journal of Wine Economics, Cambridge University Press, vol. 13(4), pages 461-468, November.
    • Handle: RePEc:cup:jwecon:v:13:y:2018:i:04:p:461-468_00
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    Cited by:

    1. Lara Agnoli & J. François Outreville, 2021. "Wine Consumption and Culture: A Cross‐Country Analysis," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(3), pages 1101-1124, September.
    2. Zou, Huan & Wang, Hong & Li, Jing & Hua, Haiyan & Wu, Shuqi, 2024. "Ordering alone or together? The effect of ordering situation on over-ordering behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).

    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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