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The future of sports management: A social responsibility, philanthropy and entrepreneurship perspective

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  • Ratten, Vanessa

Abstract

Sport management as an area of business management has gained ascendancy in the past decade with more people becoming interested in how sport incorporates social benefits in a society. Sport integrates social initiatives by enhancing an organization's competitiveness by improving its public image. Social responsibility and philanthropy in sport has become a mainstream business issue and the entrepreneurial ways that sport-related organizations do this is becoming more important. This paper interviews a well-known international sport academic and practitioner on the future directions sport management will take. As social responsibility, philanthropy and entrepreneurship in the sport sector are becoming more integrated, it is important to consider how sport management will change in the future. This paper focuses on sport management as an inspiring field of business management that has an accessible audience towards social responsibility. Sport management also offers a rationale for promoting social responsibility and philanthropy to organizations and business leaders that have an opportunity to model socially responsible practices in the sport context.

Suggested Citation

  • Ratten, Vanessa, 2010. "The future of sports management: A social responsibility, philanthropy and entrepreneurship perspective," Journal of Management & Organization, Cambridge University Press, vol. 16(4), pages 488-494, September.
    • Handle: RePEc:cup:jomorg:v:16:y:2010:i:04:p:488-494_00
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    Cited by:

    1. Anne Tjønndal, 2016. "Sport, Innovation and Strategic Management: A Systematic Literature Review," Brazilian Business Review, Fucape Business School, vol. 13(Special I), pages 38-56, November.
    2. J. M. Núñez-Pomar & P. Escamilla-Fajardo & V. Prado-Gascó, 0. "Relationship between entrepreneurial orientation and social performance in Spanish sports clubs. The effect of the type of funding and the level of competition," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-19.
    3. Hemme, Florian & Morais, Dominic G. & Bowers, Matthew T. & Todd, Janice S., 2017. "Extending sport-based entrepreneurship theory through phenomenological inquiry," Sport Management Review, Elsevier, vol. 20(1), pages 92-104.
    4. Stephen Dobson & Pete McLuskie, 2020. "Performative entrepreneurship: identity, behaviour and place in adventure sports Enterprise," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 879-895, September.
    5. Nuria Toledano, 2020. "Looking for God, meaning, physical fitness and beyond: the religious and spiritual space in sport entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 897-916, September.
    6. Giuseppina Maria Cardella & Brizeida Raquel Hernández-Sánchez & José Carlos Sánchez-García, 2021. "Entrepreneurship and Sport: A Strategy for Social Inclusion and Change," IJERPH, MDPI, vol. 18(9), pages 1-20, April.
    7. Stephen Dobson & Pete McLuskie, 0. "Performative entrepreneurship: identity, behaviour and place in adventure sports Enterprise," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-17.
    8. J. M. Núñez-Pomar & P. Escamilla-Fajardo & V. Prado-Gascó, 2020. "Relationship between entrepreneurial orientation and social performance in Spanish sports clubs. The effect of the type of funding and the level of competition," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 981-999, September.
    9. Runyuan Jia & Juan Antonio Sánchez-Sáez & Francisco Segado Segado, 2023. "The Impact of the China Open 500 Event on Sense of Community: Comparisons of Volunteers’ Pre- and Post-Event Perceptions," Sustainability, MDPI, vol. 15(8), pages 1-21, April.

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