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Promoting Behavioral Change Using Text Messages: A Case Study of Blackberry Farmers in Ecuador

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  • Carrión-Yaguana, Vanessa D.
  • Alwang, Jeffrey
  • Barrera, Victor H.

Abstract

This study measures the effect of text message receipt on behavioral change by Ecuadorean blackberry farmers. We examine whether text messages affect knowledge about specific technologies or serve as reminders to farmers to employ practices as part of their crop management strategy. Drawing from well-known theories of behavioral change, we identify pathways relevant to technology adoption. We then describe results from a randomized experiment and measure the impact of the intervention through these pathways. Results suggest that in the blackberry context, timely text messages remind farmers about recommended practices and increase adoption. Effects on knowledge enhancement are not significant.

Suggested Citation

  • Carrión-Yaguana, Vanessa D. & Alwang, Jeffrey & Barrera, Victor H., 2020. "Promoting Behavioral Change Using Text Messages: A Case Study of Blackberry Farmers in Ecuador," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 52(3), pages 398-419, August.
    • Handle: RePEc:cup:jagaec:v:52:y:2020:i:3:p:398-419_5
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    Cited by:

    1. Hongyun Zheng & Wanglin Ma & Gucheng Li, 2021. "Learning from neighboring farmers: Does spatial dependence affect adoption of drought‐tolerant wheat varieties in China?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 69(4), pages 519-537, December.
    2. Ni Zhuo & Baozhi Li & Qibiao Zhu & Chen Ji, 2023. "Smartphone‐based agricultural extension services and farm incomes: Evidence from Zhejiang Province in China," Review of Development Economics, Wiley Blackwell, vol. 27(3), pages 1383-1402, August.
    3. Hongyun Zheng & Wanglin Ma, 2023. "Smartphone-based information acquisition and wheat farm performance: insights from a doubly robust IPWRA estimator," Electronic Commerce Research, Springer, vol. 23(2), pages 633-658, June.

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