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Willingness to Pay for Shrimp with Homegrown by Heroes, Community-Supported Fishery, Best Aquaculture Practices, or Local Attributes

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  • Soley, Graham
  • Hu, Wuyang
  • Vassalos, Michael

Abstract

With the seafood food market endowed with various attributes, consumers may prefer certain certifications over others. By surveying a diverse sample of respondents, this study examines consumer preference for farm-raised shrimp in Kentucky and South Carolina. Respondents’ assessment of certain seafood labels is evaluated using a stated preference survey. Willingness-to-pay (WTP) estimates and various product profiles are generated. Consistent with previous studies, a strong preference for fresh and “local” was found. Furthermore, Homegrown by Heroes was highly valued among participants, as well as Best Aquaculture Practices. Based on WTP estimates for these attributes, marketing and policy recommendations are discussed.

Suggested Citation

  • Soley, Graham & Hu, Wuyang & Vassalos, Michael, 2019. "Willingness to Pay for Shrimp with Homegrown by Heroes, Community-Supported Fishery, Best Aquaculture Practices, or Local Attributes," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 51(4), pages 606-621, November.
    • Handle: RePEc:cup:jagaec:v:51:y:2019:i:04:p:606-621_00
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    Cited by:

    1. Giovanna Piracci & Emilia Lamonaca & Fabio Gaetano Santeramo & Fabio Boncinelli & Leonardo Casini, 2024. "On the willingness to pay for food sustainability labelling: A meta‐analysis," Agricultural Economics, International Association of Agricultural Economists, vol. 55(2), pages 329-345, March.
    2. Nguyen, Ly & Gao, Zhifeng & Anderson, James L., 2022. "Regulating menu information: What do consumers care and not care about at casual and fine dining restaurants for seafood consumption?," Food Policy, Elsevier, vol. 110(C).
    3. Nguyen, Ly & Gao, Zhifeng & Anderson, James L. & House, Lisa A., 2022. "The Impacts of Covid-19 on Consumers’ Willingness to Pay for Information Transparency at Casual and Fine Dining Restaurants," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322463, Agricultural and Applied Economics Association.
    4. Tongzhe Li & Kent D. Messer & Alisher Mamadzhanov & Jill J. McCluskey, 2020. "Preferences for local food: Tourists versus local residents," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(4), pages 429-444, December.
    5. Qing Chang & Yiheng Shu & Wuyang Hu & Xiaolei Li & Ping Qing, 2022. "Impact of the COVID-19 Pandemic on Meal Gathering in China," IJERPH, MDPI, vol. 19(24), pages 1-12, December.
    6. Yahya Dabaghi & Shahla Choobchian & Hassan Sadighi & Hossein Azadi, 2022. "Consumers’ attitude toward participation in community-supported aquaculture: a case of Kurdistan province in the west of Iran," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 12(4), pages 870-889, December.
    7. Jasper Grashuis & Ye Su, 2022. "Inequality aversion and consumer ethnocentrism: Food consumer preferences for payoff distributions to farm producers," Agribusiness, John Wiley & Sons, Ltd., vol. 38(3), pages 608-619, July.
    8. Longzhong Shi & Xuan Chen & Bo Chen, 2023. "Covid‐19‐tested food labels," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 71(2), pages 203-230, June.
    9. Farolfi, Giulio & Johnston, Robert J., 2022. "Understanding Public Preferences for Shellfish Aquaculture Expansion: The Role of Production Technology and Environmental Impacts," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322131, Agricultural and Applied Economics Association.
    10. Grashuis, Jasper & Su, Ye, 2023. "Consumer Preferences for State-Sponsored Designations: The Case of the Missouri Grown Label," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 48(1), January.
    11. Ureta, J. Carl & Motallebi, Marzieh & Vassalos, Michael & Seagle, Steven & Baldwin, Robert, 2022. "Estimating residents' WTP for ecosystem services improvement in a payments for ecosystem services (PES) program: A choice experiment approach," Ecological Economics, Elsevier, vol. 201(C).

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