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Firm-Level Competition in Price and Variety

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  • Richards, Timothy J.
  • Patterson, Paul M.

Abstract

Consumer product manufacturers often compete in dynamic, multi-firm oligopolies using multiple strategic tools. While existing empirical models of strategic interaction typically consider only parts of the more general problem, this paper presents a more comprehensive alternative. Marketing decisions are dynamically optimal, consistent with optimal consumer choice, and responsive to rival decisions. Using a single-market case study that consists of five years of four-weekly data on ready-to-eat cereal sales, prices, and new brand introductions, we test several hypotheses regarding the nature of strategic interaction among several rival manufacturers. We find that cereal manufacturers price and introduce new brands cooperatively in the same period, but behave more competitively when dynamic reactions are included.

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  • Richards, Timothy J. & Patterson, Paul M., 2006. "Firm-Level Competition in Price and Variety," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 38(3), pages 491-512, December.
    • Handle: RePEc:cup:jagaec:v:38:y:2006:i:03:p:491-512_02
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    Cited by:

    1. Steven S. Vickner, 2017. "Friend or PHO? On the Marginal Valuation of Reducing the Content of Trans Fat in Processed Foods," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 7(2), pages 1-2.
    2. Adalja, Aaron A., 2022. "Voluntary Quality Disclosure in Credence Good Markets," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322570, Agricultural and Applied Economics Association.
    3. Adalja, Aaron A., 2018. "The Impact of Voluntary Non-GMO Labeling on Demand in the Ready-to-Eat Cereal Industry," 2018 Annual Meeting, August 5-7, Washington, D.C. 273817, Agricultural and Applied Economics Association.

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