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An Empirical Investigation of Importance Ratings of Meat Attributes by Louisiana and Texas Consumers

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  • Hui, Jianguo
  • McLean-Meyinsse, Patricia E.
  • Jones, Dewitt

Abstract

This study provides an empirical investigation of how consumers rate meat attributes. Results show an importance order for 12 selected meat attributes and reveal some relationships between the importance ratings and consumer's demographic or socioeconomic characteristics. The findings suggest that (1) the meat marketing strategy should focus on freshness, taste, and appearance; (2) nutritional attributes have become important factors in the meat purchasing decision of female, educated, and married consumers; (3) older, married, low-income, or non-white consumers still remain price conscious; and (4) USDA label has become an important symbol of meat quality and safety to older, female, Baptist, and high-income consumers.

Suggested Citation

  • Hui, Jianguo & McLean-Meyinsse, Patricia E. & Jones, Dewitt, 1995. "An Empirical Investigation of Importance Ratings of Meat Attributes by Louisiana and Texas Consumers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(2), pages 636-643, December.
    • Handle: RePEc:cup:jagaec:v:27:y:1995:i:02:p:636-643_02
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    1. Berges, Miriam & Casellas, Karina & Rodríguez, Ricardo & Errea, Damián, 2015. "Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing," Nülan. Deposited Documents 2317, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. Gale E. West & Bruno Larue & Chedlia Touil & Shannon L. Scott, 2001. "The perceived importance of veal meat attributes in consumer choice decisions," Agribusiness, John Wiley & Sons, Ltd., vol. 17(3), pages 365-382.
    3. Berges, M. & Casellas, K. & Echeverria, L. & Urquiza Jozami, G., 2018. "Information, retail channel and consumers WTP for food safety in Argentina," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275872, International Association of Agricultural Economists.
    4. Veeman, Michele M. & Unterschultz, James R., 2000. "Pork Market Development Research Project: Market Potential For Alberta'S Pork In Selected U.S. Markets," Project Report Series 24054, University of Alberta, Department of Resource Economics and Environmental Sociology.
    5. Qin, Xiang Dong & Peng, Xuehua & Marchant, Mary A., 2002. "New Insight Of Chinese Livestock Consumer," 2002 Annual meeting, July 28-31, Long Beach, CA 19806, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Tackie, Nii O. & Bartlett, Jannette R. & Adu-Gyamfi, Akua, 2014. "Assessing Alabama Consumer Attitudes And Beliefs About Locally Or Regionally Produced Livestock And Products," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 2(2), pages 1-21.
    7. Peng, Xuehua & Marchant, Mary A. & Qin, Xiang Dong & Zhuang, Jun, 2005. "Chinese Consumers' Preferences for Livestock Products," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(4), pages 1-15.
    8. Brian L. Buhr, 2004. "Case Studies of Direct Marketing Value-Added Pork Products in a Commodity Market," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(2), pages 266-279.
    9. Chen, Kevin Z. & Ali, Murad & Veeman, Michele M. & Unterschultz, James R. & Le, Theresa, 2002. "Relative Importance Rankings For Pork Attributes By Asian-Origin Consumers In California: Applying An Ordered Probit Model To A Choice-Based Sample," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(1), pages 1-13, April.
    10. Singley, Rodger & Wachenheim, Cheryl J., 1999. "The Beef Industry In Transition: Current Status And Strategic Options," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 17(1), pages 1-14.

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