IDEAS home Printed from https://ideas.repec.org/a/cup/entsoc/v3y2002i02p285-317_01.html
   My bibliography  Save this article

Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770

Author

Listed:
  • Carlos, Ann M.
  • Lewis, Frank D.

Abstract

The Hudson's Bay Company traded European goods for furs that were hunted, trapped, and brought down to the Bayside posts by Native Americans. The process of exchange was deceptively simple: furs for goods. Yet behind this simple process lies a series of decisions on the part of the company about which goods to provide, what levels of quality to provide, and what price to set. We examine the marketing strategies used by the Hudson's Bay Company and the role played by Native traders. We find that Native Americans were demanding consumers, concerned not only with the quantity of goods they received but also with their quality and variety. In a world where neither side could coerce the other, Natives' preferences were paramount.

Suggested Citation

  • Carlos, Ann M. & Lewis, Frank D., 2002. "Marketing in the Land of Hudson Bay: Indian Consumers and the Hudson's Bay Company, 1670–1770," Enterprise & Society, Cambridge University Press, vol. 3(2), pages 285-317, June.
    • Handle: RePEc:cup:entsoc:v:3:y:2002:i:02:p:285-317_01
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S1467222700011678/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:entsoc:v:3:y:2002:i:02:p:285-317_01. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/eso .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.