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Motivational Appeal in Normative Theories of Enterprise

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  • Vidaver-Cohen, Deborah

Abstract

This essay examines how normative theories of enterprise can be strengthened by incorporating the empirical study of motivation into the theory-development process. The link between moral conduct and motivation in the literature is reviewed, the framework for Motivational Appeal Analysis introduced and applied, and implications for theory and research are discussed.

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  • Vidaver-Cohen, Deborah, 1998. "Motivational Appeal in Normative Theories of Enterprise," Business Ethics Quarterly, Cambridge University Press, vol. 8(3), pages 385-407, July.
    • Handle: RePEc:cup:buetqu:v:8:y:1998:i:03:p:385-407_00
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    Cited by:

    1. Raymond O. S. Zaal, 2011. "Reinforcing Ethical Behavior through Organizational Architecture: A Hypothesized Relationship," Chapters, in: Killian J. McCarthy & Maya Fiolet & Wilfred Dolfsma (ed.), The Nature of the New Firm, chapter 2, Edward Elgar Publishing.
    2. Miguel Alzola, 2011. "The Reconciliation Project: Separation and Integration in Business Ethics Research," Journal of Business Ethics, Springer, vol. 99(1), pages 19-36, March.

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