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The Structure of Emotional Response: 1984 Presidential Candidates

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  • Marcus, George E.

Abstract

Over the past two decades psychological models of affect have changed from valence (one-dimensional) models to multiple-dimensional models. The most recent models, circumplex models, are two-dimensional. Feeling thermometer measures, which derive their theoretical logic from earlier (valence) models of emotional appraisal, are shown to be confounded. Underlying the variation obtained using feeling thermometer measures are two dimensions of emotional response, mastery (positive emotionality) and threat (negative emotionality). Analysis of the 1984 NES survey suggests that positive emotional response is twice as influential as negative emotional response in predicting presidential candidate vote disposition to the presidential candidates. Reliance on emotional response is shown to be uniformly influential across various strata of the electorate.Policy considerations have little direct influence on vote disposition, though policy considerations are indirectly related to vote disposition through the influence of issues on the degree of feelings of threat evoked by the candidates.

Suggested Citation

  • Marcus, George E., 1988. "The Structure of Emotional Response: 1984 Presidential Candidates," American Political Science Review, Cambridge University Press, vol. 82(3), pages 737-761, September.
    • Handle: RePEc:cup:apsrev:v:82:y:1988:i:03:p:737-761_19
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    Cited by:

    1. Nehemia Geva & James Mayhar & J. Mark Skorick, 2000. "The Cognitive Calculus of Foreign Policy Decision Making," Journal of Conflict Resolution, Peace Science Society (International), vol. 44(4), pages 447-471, August.
    2. Ryan Wilson, 2019. "The Myth of Political Reason - The Moral and Emotional Foundations of Political Cognition and US Politics," SRE-Disc sre-disc-2019_02, Institute for Multilevel Governance and Development, Department of Socioeconomics, Vienna University of Economics and Business.
    3. Dukhong Kim, 2014. "Affect and Public Support for Military Action," SAGE Open, , vol. 4(4), pages 21582440145, December.
    4. Ángel Cazorla Martín & Carmen Ortega & Juan Montabes, 2023. "Direct and Indirect Effects of Emotions towards Party Leaders on Voting: Evidence from the 2018 Andalusian Regional Election," Social Sciences, MDPI, vol. 12(10), pages 1-18, October.
    5. Lian Tang & Siti Zobidah Omar & Jusang Bolong & Julia Wirza Mohd Zawawi, 2021. "Social Media Use Among Young People in China: A Systematic Literature Review," SAGE Open, , vol. 11(2), pages 21582440211, May.
    6. Julio F Carrión & Stuart J Kaufman, 2018. "Public opinion and the end of apartheid," International Area Studies Review, Center for International Area Studies, Hankuk University of Foreign Studies, vol. 21(2), pages 97-113, June.
    7. Tiedens, Larissa Z., 2001. "Anger and Advancement versus Sadness and Subjugation: The Effect of Negative Emotion Expressions on Social Status Conferral," Research Papers 1615, Stanford University, Graduate School of Business.

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