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Consumer Preferences for Oyster Attributes: Field Experiments on Brand, Locality, and Growing Method

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  • Kecinski, Maik
  • Messer, Kent D.
  • Knapp, Lauren
  • Shirazi, Yosef

Abstract

Oyster aquaculture has experienced tremendous growth in the United States over the past decade, but little is known about consumer preferences for oysters. This study analyzed preferences for oysters with varied combinations of brands, production locations, and production methods (aquaculture vs. wild-caught) using dichotomous choice, revealed preference economic field experiments. Results suggest significant and distinct differences in behavior between first-time and regular oyster consumers. While infrequent oyster consumers were drawn to oysters labeled as wild-caught, experienced oyster consumers preferred oysters raised via aquaculture. These findings will be valuable for growers and policymakers who invest in aquaculture to improve surrounding ecosystems.

Suggested Citation

  • Kecinski, Maik & Messer, Kent D. & Knapp, Lauren & Shirazi, Yosef, 2017. "Consumer Preferences for Oyster Attributes: Field Experiments on Brand, Locality, and Growing Method," Agricultural and Resource Economics Review, Cambridge University Press, vol. 46(2), pages 315-337, August.
    • Handle: RePEc:cup:agrerw:v:46:y:2017:i:02:p:315-337_00
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    Cited by:

    1. Fang, Yingkai & Asche, Frank & Gao, Zhifeng, 2020. "Can ecolabel certifications for restaurants influence consumer choices away from home?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304268, Agricultural and Applied Economics Association.
    2. Kecinski, Maik & Messer, Kent D. & Peo, Audrey J., 2018. "When Cleaning Too Much Pollution Can Be a Bad Thing: A Field Experiment of Consumer Demand for Oysters," Ecological Economics, Elsevier, vol. 146(C), pages 686-695.
    3. Tongzhe Li & Kent D. Messer & Alisher Mamadzhanov & Jill J. McCluskey, 2020. "Preferences for local food: Tourists versus local residents," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(4), pages 429-444, December.
    4. Mehmet Efe Biresselioglu & Cigdem Kentmen-Cin & Muhittin Hakan Demir & Zehra Funda Savas & Berfu Solak & Burcin Onder & Gozde Ceviker-Cinar & Berker Ozcureci, 2023. "How to Exploit Sustainable Food Consumption Habits of Individuals: Evidence from a Household Survey in Izmir, Türkiye," Sustainability, MDPI, vol. 15(10), pages 1-21, May.
    5. repec:ags:aaea22:335659 is not listed on IDEAS
    6. Farolfi, Giulio & Johnston, Robert J., 2022. "Understanding Public Preferences for Shellfish Aquaculture Expansion: The Role of Production Technology and Environmental Impacts," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322131, Agricultural and Applied Economics Association.
    7. Richards, Steven & Vassalos, Michael & Motallebi, Marzieh, 2022. "Factors Affecting Consumer Purchasing Decisions and Willingness to Pay for Oysters in South Carolina," Journal of Food Distribution Research, Food Distribution Research Society, vol. 53(2), July.

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