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Young people and banking products and services in Poland: the results of empirical studies

Author

Listed:
  • Michal Buszko

    (Nicolaus Copernicus University in Torun)

  • Dorota Krupa

    (Nicolaus Copernicus University in Torun)

  • Malwina Chojnacka

    (Independent researcher)

Abstract

Motivation: Banks tend to offer increasingly innovative, distinctive products, to introduce new sales channels, as well as to search for new customers. A special group, more often served by banks, are young people. Aim: The main aim of this study is evaluating the types, preferences and patterns of using banking offers as well as to evaluate major channels of accessing banking products and services by children, youths and young adults. The authors used studies of literature, analysed bank products and services for young people as well as conducted survey research on a group of people under 25 years. Results: Young people represent a primarily multi-product approach and their level of financial knowledge determines the use of modern solutions as well as a high diversity of products. Young people that use banking products and services rarely decide to use offers of other financial institutions.

Suggested Citation

  • Michal Buszko & Dorota Krupa & Malwina Chojnacka, 2019. "Young people and banking products and services in Poland: the results of empirical studies," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 18(2), pages 147-164, June.
    • Handle: RePEc:cpn:umkeip:v:18:y:2019:i:2:p:147-164
    DOI: 10.12775/EiP.2019.012
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    References listed on IDEAS

    as
    1. Silvio John Camilleri & Denise Ellul, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 8(2), pages 51-63, April.
    2. Demirguc-Kunt, Asli & Klapper, Leora, 2012. "Measuring financial inclusion : the Global Findex Database," Policy Research Working Paper Series 6025, The World Bank.
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    Cited by:

    1. Sergio Luis Náñez Alonso & Javier Jorge-Vazquez & Miguel Ángel Echarte Fernández & Konrad Kolegowicz & Wojciech Szymla, 2022. "Financial Exclusion in Rural and Urban Contexts in Poland: A Threat to Achieving SDG Eight?," Land, MDPI, vol. 11(4), pages 1-21, April.

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    More about this item

    Keywords

    young people; bank products and services; age; gender; education; residence;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets

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