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The Usage Of Mobile Banking Applications In Poland: Empirical Results

Author

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  • Mikołaj Borowski-Beszta
  • Anna Kiermas

    (Nicolaus Copernicus University in Torun
    Nicolaus Copernicus University in Torun)

Abstract

The purpose of this article is to determine the scope of mobile banking applications use among retail bank customers in Poland. A brief review of different approaches to the mobile banking definition is presented, and the definition that corresponds to the current state of the mobile banking market has been pointed out. The paper also presents the evolution and development of mobile banking channel in Poland in the years 2000–2018. The number of active mobile banking users in the years 2014–2018 has dynamically increased from 3.5 in 2014, to over 11.2 million in 2018, which is much faster than the development of online banking. The quantitative study is based on a survey performed in 2018 with the use of the CAWI method, carried on a representative sample of 1012 Polish Internet users. The obtained results allow to explore the customers’ usage of mobile banking applications. It turned out, that these applications are already a popular communication channel among Polish Internet users – over half of respondents already have a mobile banking application installed on their device and ¾ of them use it on a day-to-day basis. The most common functions are checking the account balance or initiating a bank transfer. Furthermore, nine of ten users are satisfied with the use of their application. The results also suggest, that due to growing needs of mobile banking applications users, as well as the increasing usefulness and ergonomics of applications, the upward trend of mobile banking applications usage in Poland is not likely to slow down in the next few years.

Suggested Citation

  • Mikołaj Borowski-Beszta & Anna Kiermas, 2019. "The Usage Of Mobile Banking Applications In Poland: Empirical Results," Copernican Journal of Finance & Accounting, Uniwersytet Mikolaja Kopernika, vol. 8(1), pages 9-25.
    • Handle: RePEc:cpn:umkcjf:v:8:y:2019:i:1:p:9-25
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    References listed on IDEAS

    as
    1. Michal Polasik & Natalia Kumkowska, 2015. "Determinants of Interest in Mobile Payments among Polish Consumers (Determinanty zainteresowania platnosciami mobilnymi ze strony polskich konsumentow)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 13(54), pages 102-117.
    2. Lee, Heejin & Harindranath, G. & Oh, Sangjo & Kim, Dong-Jae, 2015. "Provision of mobile banking services from an actor–network perspective: Implications for convergence and standardization," Technological Forecasting and Social Change, Elsevier, vol. 90(PB), pages 551-561.
    3. Michal Polasik, 2013. "The use of electronic distribution channels of banking services in Poland," Copernican Journal of Finance & Accounting, Uniwersytet Mikolaja Kopernika, vol. 2(1), pages 139-152.
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    Cited by:

    1. Feruś Anna, 2022. "Development of the Payment Cards Market in Poland in the Era of the Covid-19 Pandemic," Folia Oeconomica Stetinensia, Sciendo, vol. 22(1), pages 46-62, June.
    2. Picoto, Winnie Ng & Pinto, Inês, 2021. "Cultural impact on mobile banking use – A multi-method approach," Journal of Business Research, Elsevier, vol. 124(C), pages 620-628.

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