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Análisis de las competencias núcleo y el desarrollo empresarial en las MIPES: estudio de caso

Author

Listed:
  • Omar Neme-Castillo
  • Ana Lilia Valderrama-Santibáñez
  • Cesaire Chiatchoua

Abstract

El documento identifica las competencias núcleo, entendidas como base de la ventaja competitiva, de una muestra de micro y pequenas empresas de Iztapalapa en la Ciudad de México. Se sigue una doble metodología. Primero, se evalúan atributos de unicidad, colectividad y flexibilidad estratégica de las capacidades; después, se estima un modelo de corte transversal para determinar su contribución en el desarrollo empresarial. Para el sector industrial se establecen a los procesos y compras como competencias núcleo y ventas y marketing para los servicios. Se estima que estas competencias contribuyen a mantener bajos costos, a un rápido ajuste y al aumento de ventas e ingresos en el sector industrial y a la reducción de efectos negativos externos, implicando una pronta respuesta y un incremento de ventas e ingresos en el sector servicios. Los resultados sientan bases para el diseno de políticas de fomento de este grupo de empresas con carácter sectorial a través del impulso de competencias núcleo. Es necesario el diseno de programas de desarrollo de procesos de producción para empresas industriales con la esperanza de que configuren estructuras de costos por debajo del promedio. También es indispensable el diseno de programas de competencias en ventas y marketing para el sector de los servicios que minimicen los efectos negativos de competidores de mayor tamano.

Suggested Citation

  • Omar Neme-Castillo & Ana Lilia Valderrama-Santibáñez & Cesaire Chiatchoua, 2021. "Análisis de las competencias núcleo y el desarrollo empresarial en las MIPES: estudio de caso," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(13), pages 1-25, January.
    • Handle: RePEc:col:000549:019259
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    References listed on IDEAS

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    More about this item

    Keywords

    ventajas competitivas; planificación estratégica; estrategias para el desarrollo; estrategia comercial; política de ventas;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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