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Responsabilidad social empresarial como determinante de la intención de compra del consumidor: un análisis mediante modelamiento con ecuaciones estructurales

Author

Listed:
  • Enciso Alfaro, Saudi Yulieth

    (Universidad Militar Nueva Granada)

  • Ruiz Acosta, Liliana Elizabeth Ruiz

    (Universidad Militar Nueva Granada)

  • Mayorga, David Andrés Camargo

    (Universidad Militar Nueva Granada)

Abstract

Los consumidores están cambiando sus preferencias y prioridades de compra en atención a la implementación de prácticas de Responsabilidad Social Empresarial (RSE) vistas desde las dimensiones social, ambiental y económica, buscando minimizar el impacto negativo que las organizaciones pueden generar en su entorno. De ahí que, el objetivo de este artículo sea analizar la relación existente entre las tres dimensiones de la RSE y su influencia en la intención de compra de los consumidores. Para tal fin, se realizaron 107 encuestas en línea auto-administradas, de las cuales se obtuvieron 20 variables observables, 3 variables latentes endógenas y 1 exógena. La modelación se hizo con ecuaciones estructurales (SEM por sus siglas en inglés). Los hallazgos sugieren que las actividades de RSE que hace una organización y que están relacionadas con asuntos sociales, ambientales y económicos se asocian positivamente con la intención de compra, sin embargo, se encontró la relación con la dimensión económica no es tan fuerte como con las dos primeras.

Suggested Citation

  • Enciso Alfaro, Saudi Yulieth & Ruiz Acosta, Liliana Elizabeth Ruiz & Mayorga, David Andrés Camargo, 2020. "Responsabilidad social empresarial como determinante de la intención de compra del consumidor: un análisis mediante modelamiento con ecuaciones estructurales," Revista Tendencias, Universidad de Narino, vol. 21(2), pages 1-18, July.
    • Handle: RePEc:col:000520:018563
    DOI: 10.22267/rtend.202102.138
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    References listed on IDEAS

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    More about this item

    Keywords

    intención de compra; consumidor; sostenibilidad; responsabilidad social empresarial; modelos multivariados;
    All these keywords.

    JEL classification:

    • C39 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Other
    • C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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