Enfoque de opciones reales para la valoración financiera de marcas
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References listed on IDEAS
- Andreas Andrikopoulos, 2008. "Intellectual capital and real options: agency theory and the dynamics of R&D investments," International Journal of Learning and Intellectual Capital, Inderscience Enterprises Ltd, vol. 5(1), pages 20-32.
- Weeds, Helen, 1999. "Sleeping Patents And Compulsory Licensing: An Options Analysis," Economic Research Papers 269348, University of Warwick - Department of Economics.
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More about this item
Keywords
Activos intangibles; marcas; valoración financiera de intangibles; valoración de activos financieros; opciones reales compuestas; marketing; Asset Pricing; Marketing; Intangible assets; brands; financial valuation of intangibles; compound real options; Clasificación.;All these keywords.
JEL classification:
- G1 - Financial Economics - - General Financial Markets
- G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
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