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Estimación de demanda y simulación de concentraciones horizontales: el caso de Coca-Cola y AdeS en Argentina

Author

Listed:
  • Leandro Benitez
  • German Coloma

Abstract

Este trabajo utiliza una metodología de estimación de demanda basada en un modelo logit anidado, en el cual los diferentes productos pertenecen a distintos ‘nidos’. Con base en los parámetros estimados, pueden simularse los efectos competitivos de las operaciones de concentración que involucran a dos o más productos y obtener una predicción acerca de los posibles cambios en los precios y en las cantidades comerciadas de dichos productos. El método expuesto es aplicado para evaluar los efectos de una concentración horizontal entre Coca-Cola y AdeS sobre el funcionamiento del mercado argentino de jugos listos para beber (RTD).

Suggested Citation

  • Leandro Benitez & German Coloma, 2022. "Estimación de demanda y simulación de concentraciones horizontales: el caso de Coca-Cola y AdeS en Argentina," Revista de Economía del Rosario, Universidad del Rosario, vol. 25(2), pages 1-22, December.
    • Handle: RePEc:col:000151:020771
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    File URL: https://revistas.urosario.edu.co/index.php/economia/article/view/12883
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    References listed on IDEAS

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    More about this item

    Keywords

    modelo logit anidado; estimación de demanda; simulación de concentraciones horizontales; Argentina; jugos rtd;
    All these keywords.

    JEL classification:

    • C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data; Spatio-temporal Models
    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law

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