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Tendencias emergentes en la literatura sobre el compromiso del cliente: un análisis bibliométrico

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  • Edison Jair Duque Oliva
  • Pedro Duque

Abstract

El compromiso del cliente es uno de los temas que más despierta el interés de los profesionales y académicos del marketing en la actualidad. Por tanto, este artículo pretende contribuir al conocimiento general sobre este tema al realizar un mapeo de la investigación científica de esta área de conocimiento. Para ello, se realizó un análisis bibliométrico y de redes, utilizando como fuente los registros en las bases de datos Scopus y Web of Science. Las principales conclusiones muestran que, a pesar de ser una temática reciente, el estudio sobre el compromiso del cliente ha prosperado de forma importante. También, se identificaron cuatro principales líneas o corrientes de trabajo en las que se concentra el interés de los investigadores en este tema. Por último, se presentan las contribuciones, limitaciones y la agenda para futuros estudios.

Suggested Citation

  • Edison Jair Duque Oliva & Pedro Duque, 2022. "Tendencias emergentes en la literatura sobre el compromiso del cliente: un análisis bibliométrico," Estudios Gerenciales, Universidad Icesi, vol. 38(162), pages 120-132, March.
    • Handle: RePEc:col:000129:020067
    DOI: 10.18046/j.estger.2022.162.4528
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    Cited by:

    1. Diaz Restrepo, Carlos Andres & Patiño, Mónica & Duque, Pedro & Cervantes Cervantes, Luis Salvador & Franco Rivera , Andrea, 2023. "Rendimiento financiero en pequeñas y medianas empresas (pymes): un análisis bibliométrico de la producción científica," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, vol. 42(75), pages 45-80, January.

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    More about this item

    Keywords

    compromiso del cliente; lógica dominante del servicio; tendencias emergentes; análisis bibliométrico; mapeo científico;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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