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Planificación estratégica y niveles de competitividad de las Mipymes del sector comercio en Bogotá

Author

Listed:
  • Edwin H. Mora-Riapira
  • Mary A. Vera-Colina
  • Zuray A. Melgarejo-Molina

Abstract

El presente artículo persigue el objetivo de analizar la relación entre la dimensión planificación estratégica y la competitividad en las Mipymes del sector comercio en la ciudad de Bogotá, considerando el impacto que puede tener esta dimensión en el desempeno empresarial. Para ello, se realiza una contextualización del estado del sector y se evalúa su nivel de competitividad a partir del Mapa de Competitividad del Banco Interamericano de Desarrollo (BID). El análisis estadístico, basado en pruebas de correlación directa y parcial (utilizando software SPSS), permite inferir que la planificación estratégica tiene un impacto significativo en el funcionamiento de otras dimensiones de gestión organizacional de las Mipymes y en su competitividad.

Suggested Citation

  • Edwin H. Mora-Riapira & Mary A. Vera-Colina & Zuray A. Melgarejo-Molina, 2015. "Planificación estratégica y niveles de competitividad de las Mipymes del sector comercio en Bogotá," Estudios Gerenciales, Universidad Icesi, January.
    • Handle: RePEc:col:000129:012492
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1931
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    Citations

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    Cited by:

    1. Jesus Alberto Peinado Guevara & Victor Manuel Peinado Guevara & Aldo Alan Cuadras Berrelleza & Jaime Herrera Barrientos & Hector Jose Peinado Guevara & Mayra Patricia Osuna & Miguel Angel Montoya Leyv, 2022. "Importance of financial planning for the administrator of microenterprise in Guasave, Sinaloa," Technium Social Sciences Journal, Technium Science, vol. 32(1), pages 41-61, June.
    2. Santander de la Ossa & William Niebles & Hugo Hernández & Alvaro Santamaria & Leonardo Niebles, 2019. "Competitiveness of SMEs from the Insertion of Strategic Planning and Human Resource Management as a Tool for Continuous Improvement," Modern Applied Science, Canadian Center of Science and Education, vol. 13(1), pages 129-129, January.

    More about this item

    Keywords

    Pymes; Mipymes; Competitividad; Planificación estratégica; Comercio;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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