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El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura

Author

Listed:
  • Sebastián Duenas Ocampo
  • Jesús Perdomo Ortiz
  • Lida Esperanza Villa Castaño

Abstract

El concepto de «consumo socialmente responsable» (CSR) tiene una importante tradición en la literatura de mercadeo y recientemente en la de responsabilidad social empresarial. Sin embargo, el carácter complejo y dinámico del concepto hace relevante un debate sobre su medición. El presente artículo aporta una revisión de la literatura de forma comprensiva sobre el CSR guiada por la pregunta sobre la medición. La metodología utilizada parte de la revisión de los artículos seminales, para progresivamente sesgar la búsqueda hacia artículos en revistas de alto impacto. Se logró identificar diferentes etapas en los modelos de medida y precisar los debates actuales centrados en el papel de la responsabilidad social, y de laincidencia del contexto socioeconómico y cultural en el consumo.

Suggested Citation

  • Sebastián Duenas Ocampo & Jesús Perdomo Ortiz & Lida Esperanza Villa Castaño, 2014. "El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura," Estudios Gerenciales, Universidad Icesi, July.
    • Handle: RePEc:col:000129:011990
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1816
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    Citations

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    Cited by:

    1. Sylvia López Davis & Longinos Marín Rives & Salvador Ruiz‐de‐Maya, 2021. "Personal social responsibility: Scale development and validation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 763-775, March.
    2. Julio Cesar Lopez Figueroa & Rene Daniel Fornes Rivera & Elizabeth Gonzalez Valenzuela, 2017. "CSR Aimed at Clients of an Animal Nutrition Business: A Case Study," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 7(3), pages 63-74, September.
    3. López Celis, Diana María & Peñalosa Otero, Mónica Eugenia, 2021. "Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia," Revista Tendencias, Universidad de Narino, vol. 22(1), pages 1-17, January.
    4. Edna C. Figueroa-García & Juan J. García-Machado & Diana C. Pérez-Bustamante Yábar, 2018. "Modeling the Social Factors That Determine Sustainable Consumption Behavior in the Community of Madrid," Sustainability, MDPI, vol. 10(8), pages 1-16, August.

    More about this item

    Keywords

    Consumo socialmente responsable; Escalas de medición; Comportamiento del consumidor; Responsabilidad social empresarial; Ética del consumo;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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