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El capital social organizacional de la pequena empresa innovadora. Un ensayo de medición en las ciudades de Cali y Medellín

Author

Listed:
  • Ruth Esperanza Román Castillo
  • Alina Gómez Mejía
  • Alí Smida

Abstract

Este artículo realiza una aplicación del concepto de capital social en el ámbito organizacional. Se propone un instrumento de medición de los aspectos culturales de este capital inmaterial empleando una escala tipo Likert. El cuestionario fue aplicado a una muestra de pequenas empresas con perfil innovador de Cali y Medellín (Colombia). Las mediciones promedio obtenidas y el análisis de la correlación entre diferentes variables del estudio permiten concluir que las empresas analizadas tienen una percepción positiva de la calidad de sus relaciones sociales internas, así como de aquellas sostenidas con las partes interesadas del entorno. No obstante, se identifican debilidades sobre las cuales puede trabajarse para mejorar sus compe- tencias colectivas y convertir este capital en un vehículo más efectivo para la innovación y en una base sostenible de competitividad.

Suggested Citation

  • Ruth Esperanza Román Castillo & Alina Gómez Mejía & Alí Smida, 2013. "El capital social organizacional de la pequena empresa innovadora. Un ensayo de medición en las ciudades de Cali y Medellín," Estudios Gerenciales, Universidad Icesi, September.
  • Handle: RePEc:col:000129:011423
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    More about this item

    Keywords

    Capital socialCapital social organizacional Activos intangiblesMedición de activos intangibles Empresas innovadoras;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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