IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v4y2016i2p3-12.html
   My bibliography  Save this article

Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement

Author

Listed:
  • Derek Moscato

    (School of Journalism and Communication, University of Oregon, USA)

Abstract

The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism borne of social media such as Twitter, and how such activism can ultimately have an impact in political and public policy debates. A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications. Emergent frames show that hashtag activism as a catalyst for a social movement was embraced as a theme by one of the publications, therefore helping to legitimize the role of social media tools such as Twitter. In other frames, both positive and negative depictions of the social movement helped to identify for mainstream audiences both historical grievances and future challenges and opportunities for Canada’s First Nations communities.

Suggested Citation

  • Derek Moscato, 2016. "Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement," Media and Communication, Cogitatio Press, vol. 4(2), pages 3-12.
  • Handle: RePEc:cog:meanco:v4:y:2016:i:2:p:3-12
    DOI: 10.17645/mac.v4i2.416
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/416
    Download Restriction: no

    File URL: https://libkey.io/10.17645/mac.v4i2.416?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v4:y:2016:i:2:p:3-12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira or IT Department (email available below). General contact details of provider: https://www.cogitatiopress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.