Exploring Media Literacy Formation at the Intersection of Family, School, and Peers

Today, media literacy and digital skills are essential for personal communication and social interaction. Children and adolescents need these skills to act autonomously in highly digitised social contexts. These skills are acquired in different social spaces, most frequently and primarily at home, followed by peer groups, school, and extracurricular activities. The present study aims to conceptually situate media literacy within a broader network of social power relations. It is therefore grounded in an academic theoretical framework that constructs media literacy as a form of digital cultural capital. As such, media literacy also contains the principles of media preferences and choices that condition the media choices of young people. This draws our attention to the social contexts in which media literacy and digital skills of children and teenagers are formed: within the family, school, and peers. With a selective thematic analysis of qualitative interviews with 67 primary and secondary school students (12–19 years), the empirical research is focused on different contextual incentives and regulations related to the formation of students’ media literacy, primarily in relation to digital media. First, we examine parenting practices that frame home access to media and media practices within families. Then, we explore the characteristics of formal media education within schools, which seems limited to teaching with/through media. Finally, we identify peer networks as important promoters of both digital capital and elements of advanced media practices and skills, compared to the media literacy encouraged within families and schools.