IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v12y2024a9227.html
   My bibliography  Save this article

Editorial: Data-Driven Campaigning in a Comparative Context—Toward a 4th Era of Political Communication?

Author

Listed:
  • Stephanie Luke

    (School of Law and Politics, Cardiff University, UK)

  • Esmeralda Bon

    (Department of Politics, University of Manchester, UK)

  • Katharine Dommett

    (Department of Politics and International Relations, University of Sheffield, UK)

  • Rachel Gibson

    (Department of Politics, University of Manchester, UK)

  • Sophie Lecheler

    (Department of Communication, University of Vienna, Austria)

  • Sanne Kruikemeier

    (Department of Strategic Communication, Wageningen University of Research, The Netherlands)

Abstract

Contemporary political campaigning takes place both online and offline, and can be data-driven. In this piece, we review existing knowledge around data-driven campaigning (DDC) and introduce the new contributions made by the pieces within this thematic issue. We reveal how the studies included in this thematic issue of Media and Communication contribute to this existing knowledge by providing an up-to-date account of how DDC in general, and political microtargeting in specific, have been employed in election campaigns between 2021 and 2023, in a range of countries: France, Germany, the Netherlands, Sweden, and the US. As a collection, these studies highlight the variance that exists in the degree to which DDC is practiced, the range of DDC tools used, and attitudes toward DDC. In recent election campaigns, DDC takes many forms, and disapproval of DDC varies depending on how it is implemented.

Suggested Citation

  • Stephanie Luke & Esmeralda Bon & Katharine Dommett & Rachel Gibson & Sophie Lecheler & Sanne Kruikemeier, 2024. "Editorial: Data-Driven Campaigning in a Comparative Context—Toward a 4th Era of Political Communication?," Media and Communication, Cogitatio Press, vol. 12.
    • Handle: RePEc:cog:meanco:v12:y:2024:a:9227
    DOI: 10.17645/mac.9227
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/9227
    Download Restriction: no
    File URL: https://libkey.io/10.17645/mac.9227?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v12:y:2024:a:9227. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira or IT Department (email available below). General contact details of provider: https://www.cogitatiopress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.