Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?
Author
Abstract
Suggested Citation
DOI: 10.17645/mac.v11i4.7050
Download full text from publisher
References listed on IDEAS
- Yanliu Huang & J. Wesley Hutchinson, 2008. "Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(1), pages 98-118, January.
- van Reijmersdal, Eva A. & Rozendaal, Esther & Hudders, Liselot & Vanwesenbeeck, Ini & Cauberghe, Veroline & van Berlo, Zeph M.C., 2020. "Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 94-106.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Olga Kolotouchkina & Celia Rangel & Patricia Núñez Gómez, 2023. "Digital Media and Younger Audiences," Media and Communication, Cogitatio Press, vol. 11(4), pages 124-128.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Sophie C. Boerman & Eva A. van Reijmersdal & Esther Rozendaal, 2023. "Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?," Media and Communication, Cogitatio Press, vol. 11(4), pages 140-150.
- Thomas Otter & Joe Johnson & Jörg Rieskamp & Greg Allenby & Jeff Brazell & Adele Diederich & J. Hutchinson & Steven MacEachern & Shiling Ruan & Jim Townsend, 2008. "Sequential sampling models of choice: Some recent advances," Marketing Letters, Springer, vol. 19(3), pages 255-267, December.
- Zafar, Abaid Ullah & Shahzad, Mohsin & Ashfaq, Muhammad & Shahzad, Khuram, 2023. "Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers' flow state and perceived informativeness," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
- J. Wesley Hutchinson & Gal Zauberman & Robert Meyer, 2010. "—On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice," Marketing Science, INFORMS, vol. 29(1), pages 23-31, 01-02.
- Feihong Xia, 2023. "Why to use Poisson regression for count data analysis in consumer behavior research," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 379-384, September.
- Shukla, Paurav & Singh, Jaywant & Wang, Weisha, 2022. "The influence of creative packaging design on customer motivation to process and purchase decisions," Journal of Business Research, Elsevier, vol. 147(C), pages 338-347.
- Chan, Fanny Fong Yee, 2020. "Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude," Journal of Business Research, Elsevier, vol. 120(C), pages 31-41.
- Schwenzow, Jasper & Hartmann, Jochen & Schikowsky, Amos & Heitmann, Mark, 2021. "Understanding videos at scale: How to extract insights for business research," Journal of Business Research, Elsevier, vol. 123(C), pages 367-379.
- Aswathi Kanaveedu & Jacob Joseph Kalapurackal, 2024. "Influencer Marketing and Consumer Behaviour: A Systematic Literature Review," Vision, , vol. 28(5), pages 547-566, November.
- Li Chen & Yajie Yan & Andrew N. Smith, 2023. "What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 198-221, January.
- Liao, Junyun & Chen, Jiada, 2024. "The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos," Journal of Business Research, Elsevier, vol. 185(C).
- John R. Sparks, 2015. "Ethical judgments are different: an information processing perspective on the unique nature of ethical judgments and ethical judgment processes," Chapters, in: Handbook on Ethics and Marketing, chapter 5, pages 89-110, Edward Elgar Publishing.
- Simon, Françoise, 2017. "Relationship norms and media gratification in relational brand communication," Journal of Business Research, Elsevier, vol. 79(C), pages 12-22.
- Christopher P. Blocker & Kenneth C. Manning & Carlos A. Trujillo, 2023. "Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 619-647, January.
- Pittman, Matthew & Abell, Annika, 2021. "More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 70-82.
- Tang, Linyao, 2010. "放任与管制的或此或彼:俄罗斯市场转型录 [Totalitarianism and Laissez-faire: A meditation on Russian Market]," MPRA Paper 26201, University Library of Munich, Germany, revised 07 Jul 2010.
- Ding, Shujun & Jia, Chunxin & Wu, Zhenyu & Yuan, Wenlong, 2017. "Limited attention by lenders and small business debt financing: Advertising as attention grabber," International Review of Financial Analysis, Elsevier, vol. 49(C), pages 69-82.
- Belanche, Daniel & Casaló, Luis V. & Flavián, Marta & Ibáñez-Sánchez, Sergio, 2021. "Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Kulkarni, Kalpak K. & Kalro, Arti D. & Sharma, Dinesh & Sharma, Piyush, 2020. "A typology of viral ad sharers using sentiment analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
More about this item
Keywords
advertising literacy; awareness campaign; disclosure; influencer marketing; minors; online video; persuasion knowledge; pictograms; transparency;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v11:y:2023:i:4:p:140-150. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira or IT Department (email available below). General contact details of provider: https://www.cogitatiopress.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.