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Factors Inlfuencing The Adoption Of Electronic Word Of Mouth

Author

Listed:
  • Mihaela ABĂLĂESEI

    (University Alexandru Ioan Cuza, Iași România)

  • Raluca-Mihaela SANDU

    (University Alexandru Ioan Cuza, Iași România)

Abstract

Web-based technologies have been in a continuous state of growth, especially in the last decade, which also brought better and higher Internet speed. This has led to an increased number of opportunities for people to get involved in electronic word of mouth (e-WOM) communication. E-WOM is a new means of information sharing, allowing users to be inter-connected constantly, regardless of their time zone. Because of this unique quality, e-WOM has been identified as one of the key factors affecting online sales. However, there is little known about this phenomenon. Even if the literature has approached this topic from various angles, there is still a lot of uncertainty surrounding electronic word of mouth. One of the key research questions is targeted at factors which influence people in actively engaging in creating or receiving e-WOM. With this in mind, this article provides a general overview of the key factors analyzed in the literature, which determine adoption of e-WOM by online consumers.

Suggested Citation

  • Mihaela ABĂLĂESEI & Raluca-Mihaela SANDU, 2015. "Factors Inlfuencing The Adoption Of Electronic Word Of Mouth," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 117-123, December.
    • Handle: RePEc:cmj:seapas:y:2015:i:9:p:117-123
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    References listed on IDEAS

    as
    1. Duan, Wenjing & Gu, Bin & Whinston, Andrew B., 2008. "The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry," Journal of Retailing, Elsevier, vol. 84(2), pages 233-242.
    2. Chinho Lin & Yi-Shuang Wu & Jeng-Chung Victor Chen, 2013. "Electronic Word-of-Mouth: The Moderating Roles of Product Involvement and Brand Image," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    3. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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    More about this item

    Keywords

    electronic word of mouth; factors influencing electronic word of mouth; e-WOM; electronic word of mouth model;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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