Antreprenoriatul feminin: Ascensiunea femeilor în industria globală a vinului

Women’s entrepreneurship is expanding all over the world. The growth of women’s businesses is central to wealth creation, innovation and economic development in all countries. Although in theory, things seem to follow an upward slope, women representing 46% of Europe’s working population, in fact entrepreneurship is still considered an activity reserved for men, and the lack of models emphasizes this perception. Women and wine is an increasingly productive association, a trend that in many countries and regions took the form of a real phenomenon. No business or industry reaches further back in history or is more global in scope than the wine industry. And no other industry has so resolutely excluded women from positions of influence for so long. Despite the overwhelming male dominance of the wine industry, one hears repeatedly about individual unique women who have broken the barriers, who have conquered age-old prejudices in order to become winery owners, vine growers, winemakers, sommeliers, restaurant owners, consumers, and supply chain managers. This article provides a general overview of the wine industry, particularly those aspects most relevant to understanding women’s influence and proposes a research of the future of women in the world of wine and the impact of this trend on Romania’s regional development.