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Der elektronische Handel - Potentiale für Unternehmen

Author

Listed:
  • Arnold Picot
  • Dominik K. Heger
  • Rahild Neuburger

Abstract

Die digitale Infrastruktur des Internets wird in zunehmenden Maße als Marktplatz genutzt. Auch hier treffen Angebot und Nachfrage zusammen. Der grundlegende Unterschied zu traditionellen Märkten liegt in der elektronischen Abbildung von Teilen der Transaktion oder der gesamten Transaktion. Diese zunehmende Unterstützung bzw. Automatisierung aller Ebenen und Phasen des kommerziellen Handels führt zu elektronischen Marktplätzen, elektronischem Zahlungsverkehr sowie elektronischen Lieferungen von mediatisierten Gütern und Dienstleistungen. Prof. Dr. Dr. h.c. Arnold Picot, Dominik K. Heger und Dr. Rahild Neuburger Universität München, analysieren in diesem Beitrag die Einsatzmöglichkeiten das elektronischen Handels und die damit verbundenen Herausforderungen an die Unternehmen.

Suggested Citation

  • Arnold Picot & Dominik K. Heger & Rahild Neuburger, 2001. "Der elektronische Handel - Potentiale für Unternehmen," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 54(06), pages 19-26, October.
    • Handle: RePEc:ces:ifosdt:v:54:y:2001:i:06:p:19-26
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    File URL: https://www.ifo.de/DocDL/ifosd_2001_6_2.pdf
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    Cited by:

    1. Hans-Günther Vieweg & Carsten Dreher & Herbert Hofmann & Steffen Kinkel & Gunter Lay & Ulrich Schmoch, 2002. "Mechanical engineering in the age of globalisation and the New Economy," ifo Beiträge zur Wirtschaftsforschung, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, number 9.

    More about this item

    Keywords

    Elektronischer Markt; Unternehmen;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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