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Maintaining Fan Engagement In Cases Of Low Sports Performance

Author

Listed:
  • POPESCU MARIUS CATALIN

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • COSTIN DAN EUGEN

    (DUNAREA DE JOS UNIVERSITY OF GALATI, ROMANIA)

  • PASARIN LEONARDO DANIEL

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • POPA MARIAN GABRIEL

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • FILIP DAN

    (TEACHERSECONDARY SCHOOL I.G. DUCA PETROSANI, ROMANIA)

  • SANDU VLAD ANTONIUS

    (UNIVERSITY OF CRAIOVA, ROMANIA)

  • BARBU MIHAI CONSTANTIN RAZVAN

    (UNIVERSITY OF CRAIOVA, ROMANIA)

Abstract

Fans are, more often than not, individuals who focus all their attention and energy in a specific direction. Fans don’t leave the TV, no matter what happens. They defend their favorites at all costs. And when a fan is present, anything can happen. In the paper "Maintaining Fan Engagement in Cases of Low Sports Performance", we provide a brief overview of the concept of sports fans, the unexpected influence they can have over a team or club, and we conclude the article with a small survey conducted among a group of fans to determine if there are any changes in their behavior when their favorite team or athlete experiences periods of reduced performance.

Suggested Citation

  • Popescu Marius Catalin & Costin Dan Eugen & Pasarin Leonardo Daniel & Popa Marian Gabriel & Filip Dan & Sandu Vlad Antonius & Barbu Mihai Constantin Razvan, 2024. "Maintaining Fan Engagement In Cases Of Low Sports Performance," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 175-183, October.
    • Handle: RePEc:cbu:jrnlec:y:2024:v:5:p:175-183
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    References listed on IDEAS

    as
    1. Tudor Nistorescu & Catalin Mihail Barbu, 2006. "A model for enterprises’ environmental scanning," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 4(1), pages 57-62, November.
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