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E-Commerce In Romania: Opportunities And Challenges In The European Union Market

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  • CHITOIU LOREDANA-ANDREEA

    (UNIVERSITY OF PETROSANI, FACULTY OF ECONOMIC, ADMINISTRATIVE AND SOCIAL SCIENCES, ROMANIA)

Abstract

The e-commerce industry in Romania is undergoing rapid transformation, becoming an integral component of the nation's economic landscape and positioning itself within the broader European Union digital market. Driven by increasing internet access, widespread mobile device usage, and enhanced digital infrastructure, Romania is emerging as a key player in Europe's expanding digital economy. However, the sector faces significant challenges, including logistical obstacles, fierce competition from well-established Western European markets, and concerns regarding consumer trust. This paper explores both the opportunities and obstacles Romania encounters as its e-commerce industry integrates into the EU's competitive digital landscape. Through an analysis of market trends, infrastructure developments, and policy implications, the study provides insights into Romania's potential to strengthen its position in the EU market while addressing the pressing challenges that could impact its growth trajectory.

Suggested Citation

  • Chitoiu Loredana-Andreea, 2024. "E-Commerce In Romania: Opportunities And Challenges In The European Union Market," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 147-156, October.
    • Handle: RePEc:cbu:jrnlec:y:2024:v:5:p:147-156
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    References listed on IDEAS

    as
    1. Adrian Micu & Angela-Eliza Micu & Marius Geru & Alexandru Capatina & Mihaela-Carmen Muntean, 2021. "The Impact of Artificial Intelligence Use on the E-Commerce in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 137-137, February.
    2. Georgeta Soava & Anca Mehedintu & Mihaela Sterpu, 2022. "Analysis and Forecast of the Use of E-Commerce in Enterprises of the European Union States," Sustainability, MDPI, vol. 14(14), pages 1-29, July.
    3. Ana Maria Mihaela Iordache & Alexandru Ionescu & Vlad Gabriel Cârstea & Hanna Chung & Nicoleta Rossela Dumitru & Bogdan Glăvan, 2023. "Scenarios to Improve E-Commerce SMEs Activity Based on Their Classification: A Case Study on Romania," Sustainability, MDPI, vol. 15(15), pages 1-19, August.
    4. Jan W. Wiktor & Jaroslav Dado & Iveta Šimberová, 2021. "The Digital Transformation of the EU Market The Digital Single Market Strategy in the Context of E-Commerce Development Diversification in Czechia, Poland and Slovakia (Transformacja cyfrowa rynku Uni," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 11-28.
    5. Mihaela Tofan & Ionel Bostan, 2022. "Some Implications of the Development of E-Commerce on EU Tax Regulations," Laws, MDPI, vol. 11(1), pages 1-26, February.
    Full references (including those not matched with items on IDEAS)

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