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Urban Tourism And Online Marketing Of Emerging Tourism Destinations

Author

Listed:
  • ALBA CLAUDIA DANIELA

    (UNIVERSITY OF CRAIOVA, GEOGRAPHY DEPARTMENT)

  • POPESCU LILIANA

    (UNIVERSITY OF CRAIOVA, GEOGRAPHY DEPARTMENT)

  • SOSEA CRISTINA

    (UNIVERSITY OF CRAIOVA, GEOGRAPHY DEPARTMENT)

  • ZAHARIA ALEXANDRA

    (UNIVERSITY OF CRAIOVA, GEOGRAPHY DEPARTMENT)

Abstract

In today competitive tourism market, with the rise of the web 2.0 era, destinations have shifted their focus from the traditional means of promotion to the online process. This study examined the online marketing of 10 Romanian cities as emerging destinations for cultural tourism based on the content analysis of website content. Using Google search to select tourism websites for analysis and applying eMICA model, a review of 200 websites was made, so as to understand how each city is promoting its image and products online. The results show that only some of the analyzed cities have official tourism websites and quite frequently, they lack interactivity, which is currently seen as a must for any successful destination. Main areas for improvement regarding the online promotion of the Romanian cities are suggested.

Suggested Citation

  • Alba Claudia Daniela & Popescu Liliana & Sosea Cristina & Zaharia Alexandra, 2024. "Urban Tourism And Online Marketing Of Emerging Tourism Destinations," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 90-102, April.
    • Handle: RePEc:cbu:jrnlec:y:2024:v:2:p:90-102
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    References listed on IDEAS

    as
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    2. Ion Danut Juganaru, 2022. "Destination Management Organizations in Romania: Important Steps Taken Recently for Their Operationalization," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 298-308, September.
    3. Edward C. S. Ku & Chun-Der Chen, 2015. "Cultivating travellers' revisit intention to e-tourism service: the moderating effect of website interactivity," Behaviour and Information Technology, Taylor & Francis Journals, vol. 34(5), pages 465-478, May.
    4. María García-Hernández & Manuel De la Calle-Vaquero & Claudia Yubero, 2017. "Cultural Heritage and Urban Tourism: Historic City Centres under Pressure," Sustainability, MDPI, vol. 9(8), pages 1-19, August.
    5. Christian Rogerson, 2002. "Urban tourism in the developing world: The case of Johannesburg," Development Southern Africa, Taylor & Francis Journals, vol. 19(1), pages 169-190.
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