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Digital Platforms – Integrate Part Of Company Performance

Author

Listed:
  • ONETIU DANIEL DARIUS

    (WEST UNIVERSITY OF TIMIȘOARA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION)

  • MADALINA DUMITRITA MATICIUC

    (WEST UNIVERSITY OF TIMIȘOARA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION)

Abstract

The use of digital platforms have increased in the last years and especially during the coronavirus outbreak. In some sectors such as retail sales, mobile payments and restaurant deliveries the usage of digital platforms has increased exponentially in the first half of 2020, as a direct consequence of government lockdowns and social distancing policies. Thus, many economic transactions have shifted to the online platforms that offered economic and social activities. Not only individuals but also companies have turned to the digital platforms to pursue services and products or to increase their avenues. Companies that base their activities on digital platforms have found a larger market reach, an increase in sales and a wider spread of popularity.

Suggested Citation

  • Onetiu Daniel Darius & Madalina Dumitrita Maticiuc, 2022. "Digital Platforms – Integrate Part Of Company Performance," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 331-336, August.
    • Handle: RePEc:cbu:jrnlec:y:2022:v:4:p:331-336
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    References listed on IDEAS

    as
    1. Christos Begkos & Katerina Antonopoulou, 2020. "Measuring the unknown," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 33(3), pages 588-619, February.
    2. Mikko Hänninen & Anssi Smedlund, 2021. "Same Old Song with a Different Melody: The Paradox of Market Reach and Financial Performance on Digital Platforms," Journal of Management Studies, Wiley Blackwell, vol. 58(7), pages 1832-1868, November.
    Full references (including those not matched with items on IDEAS)

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