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The Impact Of Promotion Campaigns Over The Companies In The Current Economic Context

Author

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  • FRANCU LAURENTIU GABRIEL

    (BUCHAREST UNIVERSITY OF ECONOMIC STUDIES, ROMANIA)

Abstract

In an increasingly competitive business environment, promotion campaigns have a great significance in terms of market positioning of companies. The promotion campaigns are having a key role, sometimes even vital, because the companies depend on their results. An remarkable promotion campaign will lead to an increase in company sales and a better market positioning. The brand awareness will increase and the customers will become more loyal and may even be attracted new customers. This paper aims to analyze the impact of promotion campaigns over the courier companies from Romania. Thus, will be analysed the courier companies market and the competitive advantage in this market when it is used an efficient strategy of promotion campaigns.

Suggested Citation

  • Francu Laurentiu Gabriel, 2015. "The Impact Of Promotion Campaigns Over The Companies In The Current Economic Context," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 269-273, December.
    • Handle: RePEc:cbu:jrnlec:y:2015:v:6special:p:269-273
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    References listed on IDEAS

    as
    1. Claudia Elena Paicu, 2015. "The Communication Management On The Sector Of On-Line Commerce. Case Study In The Food Industry On-Line Trade," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 254-256, January.
    2. Claudia Elena Paicu, 2015. "The Importance Of The Economic Communication Within The Organization," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 169-172, April.
    3. Diana Andreia HRİSTACHE & Claudia Elena PAİCU & Nilgün İSMAİL, 2013. "Corporate social responsibility and organizational identity in post-crisis economy," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(1(578)), pages 113-120, January.
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