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Problems In Measuring Customer Satisfaction

Author

Listed:
  • Isac Florin Lucian

    (“Aurel Vlaicu” University of Arad)

  • Rusu Sergiu

    (“Aurel Vlaicu” University of Arad)

  • Cureteanu Radu Silviu

    (“Aurel Vlaicu” University of Arad)

Abstract

Companies that embrace client orientation are preoccupied by measuring the level of satisfaction of those who consume their products or utilizes their products. That is why, customer satisfaction has to be transposed in measurable parameters that can be understood and influenced. Nevertheless, measuring customer satisfaction involves a lot of problems.

Suggested Citation

  • Isac Florin Lucian & Rusu Sergiu & Cureteanu Radu Silviu, 2012. "Problems In Measuring Customer Satisfaction," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 22-25, December.
    • Handle: RePEc:cbu:jrnlec:y:2012:v:4ii:p:22-25
    as

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    File URL: http://www.utgjiu.ro/revista/ec/pdf/2012-04.II/3_Isac%20Florin,%20Rusu%20Segiu%20,Cureteanu%20Radu%201.pdf
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    References listed on IDEAS

    as
    1. LeVois, Maurice & Nguyen, Tuan D. & Attkisson, C. Clifford, 1981. "Artifact in client satisfaction assessment : Experience in community mental health settings," Evaluation and Program Planning, Elsevier, vol. 4(2), pages 139-150, January.
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