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Marque employeur interne et externe. Un état de l’art et un agenda de recherche

Author

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  • Audrey Charbonnier-Voirin
  • Alexandra Vignolles

Abstract

Researchers and practitioners study the concept of the employer brand with increasing interest. The employer brand is defined as the set of functional, economic and psychological advantages inherent to a job which identify an employing company (Ambler et Barrow, 1996). However, current contributions are fragmented. This article aims to propose a set of proposals on the relationship between the internal employer brand (towards employees) and external (towards candidates), its antecedents, consequences and potential moderators. The presentation of these relationships will provide a useful research agenda both to researchers and practitioners.

Suggested Citation

  • Audrey Charbonnier-Voirin & Alexandra Vignolles, 2015. "Marque employeur interne et externe. Un état de l’art et un agenda de recherche," Revue française de gestion, Lavoisier, vol. 0(1), pages 63-82.
    • Handle: RePEc:cai:rfglav:rfg_246_0063
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    Cited by:

    1. Zakaria Lissaneddine & Farid Chaouki & Florence Rodhain, 2016. "Management de la marque employeur via les réseaux sociaux numériques : Revue de littérature et perspectives de recherche," Post-Print hal-02124640, HAL.
    2. Matthieu Guilbert & Sylvie Lienard, 2021. "Are managers still loyal to their organization? [Les cadres sont-ils encore loyaux à leur organisation ?]," Working Papers hal-03658977, HAL.

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